News / Blog: #companies

Marketing Budget: Ads vs. Content Creation - What Really Pays Off?

In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.

Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.

If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.

It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.

In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.

Databases - The smart alternative to email extractor tools

Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).

But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.

Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.

With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.

Shortage of skilled workers: Are you having problems recruiting applicants or employees?

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

What is Marketing?

Marketing is a process that enables companies to market their products or services to customers by creating a brand that advertises them, improves their image, and increases sales. It involves analyzing customer needs, developing products and services, creating marketing strategies, and implementing promotional activities. Marketing is an important part of the business process as it helps to increase sales and attract new customers.

What are the biggest mistakes when buying / acquiring a company?

1. Insufficient due diligence: the company analysis before the purchase is one of the most important elements in the acquisition. Without thorough due diligence, unforeseen risks and liabilities may go undetected.

2. Insufficient insight into financing: In order to execute a successful acquisition, companies must carefully review financing risks. This includes a review of capital requirements, funding sources and use of funds.

3. Unclear understanding of the target company's culture: when a company acquires another, it needs to understand what the company's culture is and how it can be integrated into its own business.

4. Unclear goals: A successful business acquisition requires clear goals and a successful plan to achieve those goals. Without a clear understanding of the goals and the strategy to achieve them, it is difficult to successfully implement the acquisition.

5. Inadequate legal advice: a company should always hire a qualified lawyer to ensure that all legal principles are followed correctly.