News / Blog: #companies

What is trend monitoring / tracking?

Trend monitoring/tracking is a method that allows companies to track and analyze the development and behavior of trends over time. It is widely used in advertising, marketing, and other fields where trend data is an important part of decision making. It allows companies to make important decisions about advertising, products, and services by keeping track of current trends.

What is competitor / rival monitoring?

Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.

What is market monitoring?

Market monitoring is a systematic process of collecting, analyzing and interpreting information about existing and potential customers as well as about competitors and the market in which they operate. The insights gained from this process can help companies make informed decisions about their strategies and products.

What is expansion?

Expansion is the process by which companies extend their existing products, services, markets, activities or business units to new markets. The aim is to generate more sales by addressing new customers or offering new products or services. Expansion can be achieved by opening new locations, entering new markets or expanding the existing product portfolio.

What is a business model?

A business model describes the fundamental elements of a company, such as its customers, its products or services, its revenue sources, and its cost structure. It is a strategic tool that helps companies identify, plan, and track their profitable business activities. A business model can also help a company differentiate itself from the competition and gain a competitive advantage.