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Glossary / Lexicon

What is trend monitoring / tracking?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Trend monitoring/tracking is a method that allows companies to track and analyze the development and behavior of trends over time. It is widely used in advertising, marketing, and other fields where trend data is an important part of decision making. It allows companies to make important decisions about advertising, products, and services by keeping track of current trends.
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