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News / Blog: #communication

What is dialog marketing?

07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Dialog marketing is a form of direct marketing that focuses on conducting interactive dialogs with customers and prospects. By using personalized communication channels such as e-mail, websites, SMS, telephone and fax, it becomes possible to contact the customer in a direct way and develop a dialog marketing program tailored to the customer's specific needs and expectations of the dialog.
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06/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

We have expanded our range of services to include PR & public relations and web design & graphics:

In cooperation we now offer services in the field of PR & public relations, such as PR consulting, press and media relations, corporate communications, editing, final editing, proofreading, content produktion & text production.

From the analysis of the actual situation to the development of individual communication strategies and concepts including the planning and realization of communication measures to the establishment, mediation and maintenance of contacts, we help you to achieve more visibility and reach.

In the area of graphic & web design you can benefit from the talent and expertise of experienced web designers and graphic artists - whether it is web design of a corporate website, a website relaunch, web development based on our self-developed content management system or CMS such as Typo3, WordPress, jimdo, joomla, etc.. Our experts are also available for the production of infographics and logo design.

You need high-quality press photos, company photos or aerial photos, e.g. of your company headquarters?

In cooperation with nationwide partners, we offer you in the future, in addition to drone shots, the production of explanatory films, image films and the production & editing of web videos, e.g. for YouTube or employee or applicant recruitment funnels.

Inquire now!


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Direct Marketing

06/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of marketing in which communication is made directly with potential customers. It can be done through various types of advertising such as emails, phone calls, direct mail, direct mail, catalogs, and text messages. It usually involves following up with potential customers and providing personalized experiences to increase customer loyalty and sales.
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What are the biggest mistakes in business succession?

06/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Lack of planning: if no clear and detailed planning is drawn up for the handover of the company to the next generation, ambiguities and conflicts may arise.

2. No communication: if there is no open communication between the generations, the necessary changes cannot be implemented and there is a risk that important decisions will not be made.

3. False expectations: If the older generation has false expectations about the capabilities and commitment of the next generation, disappointment and poor decisions may result.

4. Insufficient financing: if the financing for the business succession has not been carefully planned and prepared, the business cannot be successfully handed over.

5. Unclear business goals: If the goals of the business are not clearly defined, the next generation may not know which direction to take the business.

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