12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
HR marketing is a branch of marketing that deals with recruiting, employer branding and staff retention. It includes various strategies to inspire and attract candidates to a company and to retain and motivate existing employees. Strategic measures include designing the employer brand, selecting the right communication channels, hiring employees and developing employee loyalty programs.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Make sure your communication is professional and clear both verbally and in writing.
2. Be an expert in your industry and build your expertise.
3. Project a positive image of yourself and your company.
4. Deliver consistent and reliable services.
5. Build strong, professional relationships with your customers.
6. Be conscious of how you dress and always be well-groomed.
7. Use modern technology to enhance your communication and offerings.
8. Be attentive and responsive to customer inquiries.
9. Try to stand out from your competitors by offering unique services.
10. Follow up customer feedback and make sure you implement suggestions.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is the strategic planning and implementation of activities to attract and retain customers with the aim of generating a profit. It includes all activities aimed at developing, communicating and exchanging offers between companies and customers. These include, for example, positioning, pricing, product development, communication with customers, sales promotion and distribution.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
CRM marketing is the use of customer relationship management (CRM) technologies to identify, segment, and delight customers in a data-driven manner. CRM marketing enables companies to create personalized, relevant, and consistent customer experiences that improve the customer experience and drive customer loyalty. These technologies help companies understand and personalize customer communications, increase ROI, and drive revenue.