News / Blog: #communication

What are public relations?

Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.

What is media monitoring?

Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.

What is crisis communication?

Crisis communication is a form of communication that focuses on the ability to respond quickly to a crisis and establish an effective communication network to get an appropriate response. It is a very important component of crisis management planning and public relations. It focuses on the distribution of information, accountability, and identification of solutions. This communication can take place in a variety of ways, including traditional media, social media, internal and external communications, and stakeholder communications. Communication enables an organization to respond to external influences and influence public perception.

What is a communication strategy?

A communication strategy is a plan that specifies how an organization, company, or individual will deliver information to and communicate with its target audience. A communication strategy can also be used to convey a specific message or image or to generate interest in a product or service. This plan can also be used to target and reach a specific audience by identifying different communication channels that are relevant to the target audience.

What is enterprise digitization?

Enterprise digitization refers to the process by which companies digitize their business processes to optimize the way they handle data, communications and customer interactions. This includes the adoption of digital technologies such as cloud computing, artificial intelligence, machine learning, blockchain and other digital tools to increase efficiency and productivity while reducing costs.