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What you should keep in mind when acquiring B2B customers

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target audience: create an accurate audience description to ensure your message is targeted to the right people.

2. Create a compelling message: your message must be relevant, informative and persuasive to capture your customer's interest.

3. Use an appropriate contact method: choose the contact method that best suits your customer, e.g. email, phone call or face-to-face meeting.

4. Schedule a follow-up: Schedule a follow-up to ensure your message is not lost and your customer remembers you.

5. Be consistent: Be consistent in your B2B customer acquisition to achieve success. Be patient and persistent and repeat your message several times.

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What you can do better in your B2B customer acquisition to reach more customers with less time or financial effort

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear customer avatar definition. Define who your target customers are and how best to reach them.

2. Be active on social media. Regularly create relevant content that appeals to your target audience and share it on various platforms.

3. Create a unique landing page. Create a page optimized specifically for your target audience that you can refer customers to through your social media campaigns.

4. Build a network. Make sure you have contacts with potential customers, such as through social selling and networking events.

5. Use an automated email marketing system. With an automated email marketing system, you can send relevant and personalized messages to your customers several times a week.

6. Be visible. Make sure your business is easily found on all relevant websites and search engines.

7. Invest in CRM software. With CRM software, you can better track your customers and get a better understanding of who your best customers are and how to attract more of them.

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Retaining customers for the long term - How to inspire and retain your B2B customers for the long term

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build a trusting relationship with your customers: A trusting relationship with your customers is a key factor in retaining them for the long term. By understanding their needs, you can serve them better and build a stronger relationship.

2. Provide good customer service to your customers: Good customer service is another important factor to retain your customers in the long run. Make sure your customer service is fast, efficient and friendly, and that your customers respond quickly and satisfactorily.

3. Be flexible: Be ready to adapt to your customers' needs and offer them solutions that meet their needs. Show your customers that you are willing to engage with them and adapt to their specific needs.

4. Create a customer loyalty program: A customer loyalty program is a good way to retain your customers for the long term. Through such a program, you can offer exclusive deals to your customers and reward them for long-term loyalty.

5. Keep your customers informed: Keep your customers informed about new developments with your company and let them know about new products and services. This can strengthen their commitment to your company and keep them loyal in the long run.

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What you should consider when making B2B acquisitions

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Know who your target customers are and how you can best reach them.

2. Define your goals and memorize them.

3. Create a sales strategy that meets the needs of your customers.

4. Create trust and build a relationship with your customers.

5. Make sure your customers understand the added value of your product or service.

6. Make an offer based on the needs of your customers and adapt it when the situation changes.

7. Track the progress of your sales process and adjust as necessary.

8. Be courteous, professional and respectful to your customers.

9. Be open to new ideas and be inspired by your customers.

10. Be flexible and ready to adapt to new developments.

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B2B customer acquisition for founders & startups - What no one tells you beforehand

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be willing to invest: If you want to be successful, you must be willing to invest in your business. Invest in the right tools and resources that will help you build your business and attract customers.

2. Be creative: B2B customer acquisition requires creativity. Find innovative ways to market your services and get noticed. Think outside the box and use new media and technology to capture the attention of your target audience.

3. Be visible: make yourself as visible as possible so that your business and services are noticed by as many people as possible. Use social media platforms to promote your business and make sure your website is professional and easy to navigate.

4. Be persistent: B2B customer acquisition requires a lot of time and patience. You need to put in a lot of effort to reach your target audience and get them to buy your products and services. Stay persistent and delight your potential customers with your offer.

5. Be an expert: To position yourself as an expert in your field, you need to be able to share your experience and skills on relevant social media and blog platforms. Be an expert who is recognized as an authority in your industry, making yourself attractive to potential customers.

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