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B2B customer acquisition for founders & startups - What no one tells you beforehand

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be willing to invest: If you want to be successful, you must be willing to invest in your business. Invest in the right tools and resources that will help you build your business and attract customers.

2. Be creative: B2B customer acquisition requires creativity. Find innovative ways to market your services and get noticed. Think outside the box and use new media and technology to capture the attention of your target audience.

3. Be visible: make yourself as visible as possible so that your business and services are noticed by as many people as possible. Use social media platforms to promote your business and make sure your website is professional and easy to navigate.

4. Be persistent: B2B customer acquisition requires a lot of time and patience. You need to put in a lot of effort to reach your target audience and get them to buy your products and services. Stay persistent and delight your potential customers with your offer.

5. Be an expert: To position yourself as an expert in your field, you need to be able to share your experience and skills on relevant social media and blog platforms. Be an expert who is recognized as an authority in your industry, making yourself attractive to potential customers.

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