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How quickly must a press photographer be on site?

09/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The speed with which a press photographer needs to be on location depends on a number of factors, including the nature of the events being covered and the requirements and expectations of the media organizations or editorial teams for which the photographer is working. In general, however, a press photographer should be on location as soon as possible to capture timely and relevant images.

In today's world of near real-time news, speed is often critical to beating the competition and gaining the attention of readers and viewers. In breaking news events, accidents, disasters or politically significant moments, press photographers are expected to be on the scene as quickly as possible.

Some major media organizations and news agencies may have press photographers on constant standby or on call to ensure they can respond quickly when a major event occurs. Speed also depends on the photographer's geographic location in relation to the event and how knowledgeable he or she is about the city or region in which he or she is working.

It is important to note that speed is not always the only criterion. The quality and relevance of the photos are also crucial. It does little good to be on the scene quickly if the images are unclear, blurry or uninteresting. A good press photographer must have both quick responsiveness and the skill to take high-quality pictures that tell the story appropriately and meaningfully.

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Press Release Distribution Tool & Media Contacts for your success

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

An often-used tool by companies and PR professionals for distributing press releases and managing media contacts is called a "PR distribution service" or "PR software". Such tools assist in sending press releases to a wide range of media, journalists, and editorial teams, while organizing the entire PR process. Here are some popular options:

1. PR Newswire: This is one of the most well-known PR distribution services. It enables the distribution of press releases to a large number of media contacts and news agencies worldwide. They also provide analytics features to measure the success of your releases.

2. Business Wire: Similar to PR Newswire, Business Wire offers global distribution of press releases and media contact management. They also provide services like multimedia integration to include images, videos, and more in your releases.

3. Cision: Cision offers a comprehensive PR and media management platform. In addition to press release distribution, it facilitates media contact management, media monitoring, and result analysis.

4. PRWeb: PRWeb is a more cost-effective option for press release distribution. They offer different service packages to cater to the needs of various companies.

5. Meltwater: Meltwater offers not only press release distribution but also tools for media monitoring, social media analysis, and competitive research.

6. Prezly: Prezly serves as a PR platform focused on relationship management. It allows for the management of media contacts, creation of interactive press releases, and maintaining contact with journalists.

7. Mynewsdesk: Mynewsdesk is a PR platform that facilitates distribution, monitoring, and analysis of PR content. It also eases engagement with relevant media contacts.

Prior to selecting a tool, consider your specific requirements and budget considerations. It's also important to recognize that the success of your press releases depends not only on the choice of tool but also on the quality of the releases, their relevance to the target audience, and the relationships with media contacts.

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Hourly rate of Social Media Agencies

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Social media agency hourly rates can vary depending on the size of the agency, location, services offered, areas of expertise, and reputation of the agency. Here are rough guidelines for hourly rates of social media agencies in different regions:

Europe:

Establishment or small agencies: €30 - €60 per hour

Medium-sized agencies: 60 € - 100 € per hour

Large or renowned agencies: 100 € and more per hour

USA:

Established or small agencies: $40 - $80 per hour

Medium-sized agencies: $80 - $150 per hour

Large or prestigious agencies: $150 and up per hour

It's important to note, however, that these estimates are only rough guidelines and actual hourly rates from social media agencies can vary widely. Rates can also depend on factors such as the services offered (e.g., content creation, ad management, community management), the number of social media channels managed, and the complexity of the campaigns.

Before hiring a social media agency, it is advisable to compare different agencies, get quotes and talk to agencies about their pricing structures. Choosing the right agency should be based not only on price, but also on the quality of their services, their experience and their understanding of your specific needs.

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What does a marketer earn?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A marketer's salary can vary widely depending on experience, specialty, industry, location, company size and individual factors. Marketing encompasses a wide range of roles, including digital marketing, content marketing, product marketing, social media marketing, event marketing and more. Here are rough guidelines for marketer salaries in different regions:

Europe:

Entry or junior marketer: €25,000 - €40,000 per year

Experienced Marketer: €40,000 - €70,000 per year

Senior marketer or subject matter expert: €70,000 and up per year

USA:

Entry or Junior Marketer: $40,000 - $60,000 per year

Experienced Marketer: $60,000 - $90,000 per year

Senior marketer or subject matter expert: $90,000 and up per year

These estimates are general guidelines and may vary depending on specific marketing role, responsibilities, industry, and skills. In some cases, marketing managers or marketing directors can earn higher salaries, especially if they hold senior positions in large companies or agencies.

The marketing industry is constantly evolving, and digital skills are often in high demand. Salary can also depend on demand for specific skills such as SEO, social media, marketing automation and data analytics.

To get accurate and up-to-date information about marketer salaries in your region and industry, I recommend consulting trusted salary surveys, job portals, or professional associations.

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B2B agencies' challenges in using online advertising and alternative approaches

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, online advertising has become a powerful tool to attract customers and drive business. But while some companies in the business-to-business (B2B) industry are successfully using online advertising, many agencies are struggling to get the desired value from this marketing strategy. This article explores the challenges B2B agencies face when using online advertising and highlights alternative approaches available to them.

Challenges in using online advertising in B2B

Complex products and services: In the B2B sector, the products and services offered are often more complex and require more explanation than in the B2C sector. Online advertising often offers limited space for detailed explanations, making it difficult to adequately convey the benefits and value of complex offerings.

Long sales cycles: B2B sales cycles are often longer and involve multiple decision makers. Online advertising may not always be able to provide the compelling arguments needed to influence these complex buying decisions.

Targeting: B2B agencies must target highly specialized audiences. Accurately identifying and reaching these niches can be challenging in the vastness of the Internet.

Building trust: In B2B, trust and credibility are critical. Building that trust through online advertising alone can be a challenging task, as potential customers are often looking for detailed information, testimonials, and recommendations.

Alternative approaches to B2B marketing

Content marketing: one alternative to direct online advertising is content marketing. By creating high-quality content such as blog posts, white papers, and case studies, agencies can demonstrate their expertise and gain the trust of their target audience

Social Selling: Through the targeted use of social media platforms, B2B agencies can build personal relationships and expand their network. Instead of pure advertising, this is about building relationships and sharing relevant expertise.

Account-based marketing (ABM): ABM focuses on individual target companies and tailors the marketing strategy to their specific needs. This allows for a more personalized approach and a more targeted approach.

Events and Conferences: Attending industry events, conferences and webinars can be a great way to meet potential customers face-to-face and showcase your offerings.

Email marketing: Well-targeted email campaigns that provide relevant and useful information can be an effective way to build long-term relationships in the B2B space.

In an era of ever-increasing digital competition, B2B agencies may need to look beyond the traditional approach of online-only advertising. By adopting alternative approaches that are better tailored to the specifics of the B2B market, they can achieve more effective customer engagement and increase their visibility in the industry.

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