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Minimum price, maximum effect - The press release and its dispatch to editorial offices

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an important communication tool to inform about own products, services or other company news. It is a fast and efficient way to convey information to many people in a short time.

Sending the press release to the editorial offices is the decisive step in reaching the widest possible audience. Here, it is important to address the widest possible target group in order to achieve the greatest possible response. For this purpose, it is necessary to send the press release to media houses, agencies, editorial contacts and other interested parties.

In order to optimize the dispatch of the press release, it is advisable to send a professional press release directly to the editorial offices. This ensures that the press releases end up in the right hands and increases the chances of publication.

It is also possible to send press releases by e-mail or by post. Here it is important not only to have the right addresses, but also to know the right contacts. Professional press work is therefore essential here in order to achieve the highest possible success rate.

Press releases can also be sent out via special distribution services. These services make it possible to send the press releases to many media houses and editorial offices at once. The advantage of this is that the press releases can be sent without much effort and at minimal cost.

Ultimately, it is important to always pay attention to quality when it comes to press relations. A good press release sent to the right addresses increases the chances of success and can be a worthwhile investment.

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How do you get orders as a freelancer?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a freelancer, there are several ways to get jobs. On the one hand, you can build your own customer base by advertising via social media or your own website, for example. On the other hand, you can also go to online platforms like Upwork, Freelancer or Fiverr and register there to find jobs. Participating in freelancer networks and contacting companies and agencies that are looking for a freelancer can also be a good way to generate jobs.
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PR agencies and agencies for communication consulting - we know them all

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PR agencies and communication consulting agencies are a very heterogeneous group of companies specializing in different areas of communication. Some of them specialize in public relations, while others focus on developing campaigns and advertising concepts. Some agencies may specialize in specific industries, while others offer a wide range of services.

Services offered by a public relations agency or communications consulting agency range from planning press conferences, issuing press releases and creating promotional materials to social media campaigns, online PR and developing strategic communications plans. Many agencies also offer consulting services where they help companies develop their communications strategy and plans.

Some agencies also offer other services, such as market research strategy development, brand management, corporate communications and product strategy development. It is important to note that a PR agency does not have to provide all of these services, but it can help companies achieve their goals.

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Find journalist contacts easier

12/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Journalist contacts can be found through a few different methods, including:

1. Online directories: There are a number of online directories that have journalist contacts listed from various countries and industries. You can search for specific journalists who specialize in certain topics.

2. Social media platforms: Many journalists post their contact information on social media platforms. You can search for specific journalists to find out if they can help you.

3. Press agencies: many press agencies offer a list of professional journalists you can contact. These directories often contain detailed information about individual journalists and their areas of work.

4. Industry conferences: Industry conferences and other events provide an excellent opportunity to connect with journalists. You can present your ideas and make contacts at these events.

5. Public events: There are many public events where journalists can attend. These events are a great opportunity to connect with journalists and let them know about your ideas.

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Is a live support chat worthwhile for online stores, agencies and service providers?

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many live chat software providers talk about the fact that implementing a live chat will multiply the number of contacts from potential customers. But is this really the case?

Yes, a live support chat is a very effective way to support customers quickly and efficiently. With a live support chat, online stores, agencies, and service providers can offer instant support to their customers at any time of the day or night. This allows them to respond to queries quickly and build better customer loyalty. It can also help generate more revenue by supporting customers faster and more efficiently.

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