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The thousand-contact price (CPM) is a key figure from the field of marketing and advertising. It indicates how much money an advertiser has to pay to reach a thousand people with his advertising message. The CPM is often used in media planning to evaluate the costs of an advertising campaign and to compare different advertising media with each other.
The exact CPM depends on several factors, including the advertising medium chosen, the target audience, the reach, the type of advertising and other factors. There is no set amount for the CPM, as it can vary greatly.
Here are some examples of possible CPM values in different advertising media:
Television: The CPM for commercials on television can vary widely depending on the station, the time of broadcast and the target audience. For example, it can range between 10 euros and 100 euros.
Print media: For print ads in magazines or newspapers, the CPM can also vary greatly. It can range from a few euros to several dozen euros, depending on the print run, placement and readership.
Online advertising: In online advertising, CPM values are often lower than in traditional media. They can range from a few cents to several euros, depending on factors such as the type of ad, the platform, the target audience, and the ad format.
In online advertising, CPM values are often lower than in traditional media.
It is important to note that these are only rough estimates and actual CPM values can vary widely in practice. The exact costs should be determined in consultation with the advertising marketers or agencies, as they know the current prices and conditions best.
There are several ways to get a volunteer position in a newsroom. Here are some steps you can take:
Research: identify newsrooms you'd like to work for. Look at what media and publications they produce and what topics they cover.
Make contacts: look for contacts in the editorial offices where you would like to apply. Check out the newsroom's website to see who is in charge of human resources or editorial management and try to contact them. You could also try contacting editors or editorial staff via social media or LinkedIn.
Application: write a compelling application explaining why you want to volunteer in this newsroom, what experience and skills you bring to the table, and what you hope to gain from the experience. You should also include your portfolio or samples of your work to support your skills and experience.
Internships: Also consider doing internships in newsrooms in the meantime to gain experience and make contacts. Internships can often be a stepping stone to a volunteer position.
Network: Go to events and conferences hosted by journalists and editors to expand your network and make contacts. This is also a great way to hear about new opportunities.
It's important to be persistent and determined when pursuing a volunteer position in a newsroom. It can be a challenging and competitive industry, but showing passion and commitment will increase your chances of achieving your goal.
A media invitation is an invitation addressed to representatives of media companies such as newspapers, magazines, TV and radio stations or online publications. These invitations can be issued for various events, such as press conferences, product launches, trade shows, conferences or events.
A media invitation usually includes information about the event, date, location, time and program. It may also include information about who will be in attendance and who is available for interviews or discussions.
Media invitations are often issued by companies, organizations, political parties, and government agencies to invite media representatives to cover their activities and events. Media representatives can use the information they receive at these events to create reports, articles or news stories that can then be read, seen or heard by a wide audience.
PR agencies: PR agencies are companies that specialize in developing PR strategies and campaigns. They are likely customers of PR software and editorial databases, as they need access to a wide range of contacts to make their campaigns effective.
Companies in the technology industry: companies in the technology industry are another potential customer of PR software and editorial databases. This is because the technology industry is fast-paced and competitive, and companies often rely on an effective PR strategy to stand out from the competition.
Companies in the financial industry: companies in the financial industry such as banks, insurance companies, and investment companies often need PR software and editorial databases to effectively communicate their news and annual reports.
Government agencies: Government agencies often need PR software and editorial databases to effectively get their messages out to the public and communicate their policies and programs.
Healthcare companies: Healthcare companies, such as pharmaceutical companies and hospitals, often need PR software and editorial databases to market their products and services and disseminate their messages to physicians, patients, and the public.
Non-governmental organizations (NGOs): NGOs are organizations that advocate for social and political change. They often need PR software and editorial databases to effectively get their messages out to the public and promote their campaigns and events.
Entertainment companies: entertainment companies, such as movie studios and record labels, often need PR software and editorial databases to market their projects and releases, and to disseminate their messages to critics and fans.
Educational institutions: Educational institutions such as universities and colleges often need PR software and editorial databases to effectively communicate their programs and research findings and get their messages out to the public.
Companies in the retail industry: Companies in the retail industry often need PR software and editorial databases to effectively manage their advertising and marketing campaigns and disseminate their messages to customers and prospects.