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There are many ways you can build passive income with a digital product. Here are some of the best strategies you can use:
1. Create a digital product. This can be an e-book, a video course, a membership area, or anything else you can offer as a digital product.
2. Build an email list. Email is one of the best ways to reach potential customers. By collecting email addresses, you can expand your customer base and send them regular updates about your product.
3. Use social media. Use social media to promote your business and product. This will help you reach more people and promote your product.
4. Build a website. A website is a great way to educate and sell customers on your product.
5. Create an affiliate program. With an affiliate program, you can allow others to promote your product on your website. You will then receive a commission when someone buys your product through an affiliate link.
6. Use online advertising. Advertising on websites and social media is another way to promote your product.
7. Publish a blog. A blog is a great way to learn more about your product and provide more information to your customers.
With a combination of these strategies, you can build passive income by selling your digital product. As you refine your strategies and reach more people, you can generate even more revenue.
1. Define clear goals: Before you start your affiliate program, you first need to think about what you want to achieve with your program. Goals can be, for example, the expansion of the customer base, the increase in sales or the generation of more traffic.
2. Develop an attractive affiliate program: in order for your affiliates to decide to join your program, you need to make them an attractive offer. Consider creating your own brand to promote the program or offer a special commission for successful sales.
3. Select the appropriate partners: To make the program successful, you need to choose the right partners. This depends on your business model, target audience and brand. It is important that the partners fit your business and image.
4. Offer support: To help your partners work together smoothly, you should offer support in the form of promotional materials, training or technical assistance.
5. Measure the results: To find out if your affiliate program is successful, you need to measure the results. Be as detailed as possible to find out which affiliates are the most successful and where improvements can be made.
You have developed a new product or offer a new service and are now looking for customers. Without proactively addressing potential new customers on all channels, you will fail sooner or later as a B2B service provider, because: No matter how much online advertising you place expensively, the number of potential leads via search engine marketing is very limited compared to B2C business and is usually not enough to cover your costs in the first place. Therefore, deal comprehensively with the topics of cold calling, advertising letters & lettershop as well as customer acquisition via LinkedIn, Facebook and social media.
Most of your eventual buyers are NOT currently looking for
No matter how great your product or service is, most of the customer groups you have in mind won't need it. Don't expect the number of searches on Google and other search engines to be enough to get enough leads from which you could generate any customers at all. In reality, over 80% of your potential customers are not currently actively searching for your product or service, and therefore not Googling for it. So the only way you will reach these customer groups is through a phone call or letter.
The price is NOT the central decision criterion for your customer
The actual price charged is secondary in terms of your customer's buying decision. More important is to clearly present the benefits of your product or service to the customer in spé and build trust. Address the individual needs, which can be not only the current, but also the future needs of the customer, and see where the shoe pinches, or where problems and potential for improvement lie.
Make sure that potential customers get information on your website
Most of your website visitors are gone faster than you can look. You've invested thousands of euros in redesigning your website? Congratulations, but you would have been better off investing that money in telephone sales. Often, your website is only called up and visited a few times after the successful initial contact and your offer is scrutinized before a positive purchase decision is made. You should therefore make sure that you collect the contact details of prospective customers, e.g. through a newsletter registration, request via contact form incl. the declaration of consent for a later contact.
Most buyers of your products will NOT use them
If you have managed to convince your potential customer of the benefits of your product or services (by identifying and addressing their pain points) and have created a level of trust through communication, the customer will buy - regardless of whether they currently need the product or will use it in the future. The average B2B customer typically buys an opportunity, potential, tool, or even a way to improve his situation, situation, or opportunities that he will want to access and benefit from in the future when he will actually need it. In this sense, he is buying an additional item in his arsenal.
A few of your potential customers are swimming in money, but most are not far from insolvency
Make sure that your offer is aimed at a clientele that is solvent enough to pay the prices charged - and on time. Nothing is more annoying than unpaid invoices, chargebacks and avoidable reminders. Depending on the scope of your service, installment payments or monthly lump sums may be an option. In addition to the option for customers to order on account, you should also offer payments via PayPal, Klarna (formerly Sofortüberweisung) and possibly by credit card. However, note here that additional costs arise.
Without networking and personal network you will not be successful
Without referrals from actual customers who, in good conscience, introduce your products and services to acquaintances and friends entrepreneurs, agency owners or other self-employed and freelancers, you will not grow sustainably. Referral marketing should be a central part of your marketing strategy. Therefore, also consider setting up your own affiliate program to benefit from the network effect.