News / Blog: #advertising

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

Content marketing for more leads? What you should consider

Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.

One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.

It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.

If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.

You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.

What does advertising on Google cost? What click prices you should expect

There are no fixed click prices for Google Ads ads. The cost depends on several factors, including the quality of your ad, the demand for your keyword, the competition, and the particular location of your target audience. However, in general, click prices for Google Ads ads usually range from 0.50 to 5 Euros per click.

Founding successfully with little start-up capital

It is possible to start a business with little start-up capital, but it requires good planning, a clear vision and hard work. It is important to first be clear about the company's goal and the nature of the business, because a business plan can then be created on this basis. A business plan should include a detailed financial concept and a detailed cost analysis. You also need to consider what kind of financing you are looking for and how to get it.

As a rule, it is not possible to start a business with only equity capital. One must be able to get loans to get the startup capital needed. There are several ways to raise the money you need. For example, business angels, banks or investors can make an investment in the company. One can also take advantage of government funding programs or turn to crowdfunding platforms.

It is also possible to start a business with little seed capital by doing some of the required work yourself. This includes, for example, creating marketing materials, building websites and apps, or developing products. In addition, you can also try to attract customers by joining different networks and advertising. This can help save costs and build a customer base.

When starting a business with little startup capital, it is important to focus on the goals and success of the business. One must develop a clear strategy and have a plan on how to achieve the goals. Also, one should try to build a suitable network and establish contacts with potential customers and investors.

Sending press releases by e-mail - what to watch out for

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.