12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Remarketing is a form of online advertising that allows companies to reach potential customers who have visited a website with personalized ads on other websites. It is used to attract previous visitors in order to achieve a conversion by targeting them with special advertising messages and offers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
City marketing is a strategy used to promote a city as an attractive and vibrant place. It involves creating a positive image of the city that is conveyed at various levels through advertising, events, functions and public relations. City marketing is intended to promote the city as an attractive tourist destination and business location, thus boosting the local economy.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Target group marketing is a strategy that enables companies to market their products and services to a specific target group. It involves the use of data analysis to understand the specific needs, behaviors, and preferences of the target audience and the development of advertising campaigns and marketing strategies that appeal to that audience. Audience marketing can be an effective way to help companies generate more revenue from their existing customer base.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales marketing is the strategy used to attract and build customers. It includes all the activities a company undertakes to market its products or services, including advertising, sales promotion, pricing, sales negotiations, distribution management, and customer service. The goal of sales marketing is to increase the company's sales and profits.