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What is media work?

Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.

What is logistic regression?

Logistic regression is a type of statistical modeling used to predict a binary output of an event. It is commonly used in areas such as disease risk prediction, customer satisfaction, and advertising. It is a type of regression analysis that predicts a binary outcome from a set of variables. It is typically used to determine whether or not an event will occur based on a number of influencing factors.

What is opinion research?

Opinion research is a form of empirical social research used to investigate opinions, attitudes and behaviors of people or groups. Various methods are used for this purpose, such as surveys, interviews, group discussions and observations. Opinion research is often used in advertising, politics and business research to gain a better understanding of target groups and make better decisions.

What are acquisition costs?

Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.

What are marketing measures?

Marketing measures are activities that a company undertakes to make its products or services known, attract customers and generate sales. These include advertising, public relations, social media, content marketing, search engine optimization, e-mail marketing, trade fairs and events.