News / Blog: #ads

Why online marketing is a money pit in 2022 - And what you should invest in instead

Online marketing will still be an important part of any business strategy in 2022, but the investments made in online marketing strategies will be much higher than in previous years. The cost of online advertising and search engine marketing is rising, and it is becoming more difficult to appear on the top pages of search engine results. This means that companies investing in online marketing strategies will have to spend a lot more money than they would expect to get a good ROI.

Instead, in 2022, companies should invest more in creating high-quality content, accelerating their website speed, optimizing for search engines, and improving user experience. These areas are a much more worthwhile investment, as they have a direct impact on a website's rankings and therefore also help drive more qualified visitors to the site.

In addition, businesses should also invest in social media marketing strategies to increase their reach and build brand awareness. This can help drive more traffic to the website and generate more qualified leads. Companies can also invest in email marketing to build a stronger connection with existing customers and generate new leads.

In this way, companies can get much more out of their online marketing efforts in 2022 than if they only invest in expensive advertising campaigns.

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

Facebook Ads 2022 - Why your leads don't convert

1. You haven't targeted the right audience: If you don't reach the right people, your campaigns won't get the results you want. Therefore, make sure that you define your target audience correctly and adjust your ads so that they are tailored to them.

2. Your offer is not attractive enough: if your offer is not attractive enough, leads will not buy it. Make sure your offer appeals to your target audience and offers them real value.

3. You don't have a clear call-to-action: If you don't have a clear call-to-action in your ads, leads won't know what to do next. Therefore, make sure you have a clear call-to-action that tells readers what to do.

4. Your landing pages are not conversion friendly: If your landing pages are not conversion friendly, leads will leave the page without converting. Make sure your landing pages are clearly structured, easy to navigate, and engaging.

5. You don't test: if you don't test your ads regularly, you will never really know if they work or not. Therefore, test different elements of your ads regularly to find out which ones work best.

Content marketing for more leads? What you should consider

Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.

One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.

It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.

If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.

You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.

Mailings & Lettershop 2022 for new customer acquisition - how to win new B2B customers with direct marketing

With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.

Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).

Contact us today for an individual offer in the area of direct marketing and lettershop.