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Don´t work harder - work smarter!

07/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
This phrase means to use your time and resources efficiently rather than putting in extra hours of hard work. It encourages people to be creative and use their knowledge and skills to get the job done. It also encourages people to think outside the box and find new and innovative ways of accomplishing their goals. This can help save time, energy, and money.
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How to win friends and influence People

07/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Smile and be friendly: Smiling and being friendly is one of the most important things you can do to win friends and influence people. When you’re around people, be sure to smile and make eye contact. Let them know that you’re interested in getting to know them.

2. Listen more than you talk: People love to talk about themselves. Listening to what someone else has to say is a great way to show them that you’re interested in them and value their opinion.

3. Show genuine interest in other people: Show genuine interest in people by asking them questions about their life and experiences. People love to talk about themselves and will be much more likely to open up to you if they feel like you care.

4. Compliment others: Complimenting others is a great way to make them feel valued and appreciated. Pay attention to the things they do well and make sure to let them know that you appreciate it.

5. Be positive and encouraging: Having a positive attitude and being encouraging will draw people to you. People like to be around those who are upbeat and supportive.

6. Show gratitude: Showing gratitude will make people feel valued and appreciated. Expressing your appreciation for what people do for you will make them feel good and be more likely to help you in the future.

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How to build a passive (side) income in 2022?

07/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many people are currently wondering how, in times of high inflation and constantly rising costs for energy and everyday life, you can build up a side income without having to invest a lot of time or money in doing so.

With our B2B partner program, we have created an opportunity for agencies, self-employed and freelancers to generate additional value for your customers and to open up another, largely passive source of income for themselves. If you successfully recommend our products, e.g. through banner advertising or text links on your website, we will compensate you for each qualified order with a commission of 30-50% of the net order value. As a rule, you thus earn a three-digit amount, i.e. over 100 €, per qualified order with little effort.

All information about the partner program and the conditions of participation can be found at https://www.fischer-data-science.com/de/partner/ (link)

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Buying a press mailing list - What to consider?

07/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
When buying a press distributor, the first thing you should check is the quality of workmanship. You should make sure that the press distributor is robust and durable. In addition, one should make sure that the press has an easy-to-use operator interface. It is also important that the press is easy to maintain and clean. When choosing the right press distributor, one should also consider the size and capacity of the press. Depending on the requirements, one should choose a press distributor with appropriate capacities. In addition, one should also make sure that the press is easy to transport and install.
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Marketing Budget: Ads vs. Content Creation - What Really Pays Off?

07/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.

Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.

If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.

It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.

In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.

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