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Checklist press release - What to pay attention to before sending

1. Check for formalities:

- Writing of the press release according to the rules of the press.

- Complete indication of the sender's contact details

- Use of a correct form of address

2. Check for accuracy:

- Correct statement of facts

- Correct citations

- Correct use of abbreviations and technical terms

3. Checking the legal situation:

- Obtaining permission from the author, if necessary.

- Check for copyright infringements

- Checking for violations of personal rights

4. Check for clarity:

- Introduction should clearly indicate what it is about

- Structured outline

- Comprehensible wording

- Use of pictures, graphics and attachments

5. Distribution check:

- Choosing the right distribution list

- Selection of the appropriate media

- Preparation of a press kit for the media representatives

6. Final check:

- Reading of the press release by a neutral person

- Checking for typing errors and spelling

- Check for comprehensibility

Start-up costs - What does it cost to start your own business?

The costs involved in becoming self-employed depend greatly on the type of self-employment. There are some general costs associated with any business, such as the cost of registering a business, business fees, insurance, and possibly a preparatory course. In addition to these costs, there may be other costs depending on the type of business, such as a website, logo, business card printing, furniture and equipment. Since every business is different, it can be difficult to determine exact costs. However, it is safe to assume that on average you should expect to pay around 500 to 2000 euros.

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The most important SEO measures 2023 for online stores and websites

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.

Earn 1000 Euro per day - Only possible as an entrepreneur?

No, it is possible to earn an income of 1000 euros per day without being an entrepreneur. Some professions, such as doctors, lawyers, consultants and sales managers, can earn such an income without being self-employed. Some people can also earn such an income by investing, working on the Internet or doing real estate business.

What does a press distribution list cost?

In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.

Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.

Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.