News / Blog: Knowledge Base

Why the PPC click price in online marketing will ruin you (and what you can do about it)

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

How to build a successful sales team and close more customers

1. Define your goal: before you start building your sales team, you must first define your business goal. How many customers do you want to reach? How much revenue do you want to generate? How many new customers do you want to attract? This information is important to build a successful sales team.

2. Define your customer base: Once you have defined your goal, you need to determine your customer base. What type of customers do you want to target? How can you reach these customers? What products or services do you offer? This information will help you select the right sales team.

3. Build your sales team: Choose sales people who have experience dealing with customers and making sales. Make sure your team is motivated and well trained to sell to customers.

4. Create a motivational culture: to attract more customers, you need to create a motivational culture. Set up a reward system that encourages your sales team to sell more. Make your sales team an integral part of your business so they feel valued.

5. Train your sales team: to win more customers, your team must have the skills to do so. Train your team in sales skills and encourage them to develop creative sales strategies.

6. Create a strategy: create a strategy that will help your sales team win more customers. Define clear goals and how you will achieve them. Develop a sales strategy that your sales team can follow to win more customers.

7. Make your sales team visible: a successful sales team is one that is visible. Be active on social media to attract new customers and make your sales team visible as well. This will allow your brand to be exposed to a wider audience.

Search engine marketing vs. content marketing - what's the difference?

Search engine marketing is a branch of online marketing that focuses specifically on optimizing content for search engines. It includes methods such as keyword research, optimizing meta tags, and creating search engine friendly content. Content marketing refers to the creation, publication and distribution of content to promote a business or brand. It can include blogs, videos, podcasts, infographics, white papers and more. Content marketing is not only concerned with search engine optimization, but also with audience engagement and promoting brand equity.

Why you're better off investing in content production instead of an ad budget

Content production is a cost-effective and efficient way to bring your brand to the attention of consumers. Unlike investing in an ad budget, content production can help you improve your branding by creating high-quality content that is relevant to your target audience. It can also lead to more organic traffic to your website and a higher conversion rate.

Content production is a long-term investment that usually pays off in the long run. By constantly updating your content and keeping it current, you can build an ever-growing readership that will help you strengthen your brand and increase sales.

Content production is one of the best ways to build an engaged, loyal customer base. By offering content that is relevant to your target audience, you can build a connection with them that will translate into an ever-increasing conversion rate.

In conclusion, investing in content production is a much more effective and cost-efficient way to strengthen your brand and generate organic traffic to your website. It can also help you build a loyal customer base that will help you increase your sales.

How do I write to editorial offices?

It is important to remain professional and address editors with the correct salutation. Start your email with a short and concise introduction that explains the reason you are contacting them. Then explain the content of your request (e.g., an article for a magazine or a guest post for a website). Make sure to include all relevant information, such as a brief personal introduction, a link to your portfolio and social media accounts. End your text with a friendly greeting.