News / Blog: Knowledge Base

Ideas like on an assembly line - With these creativity techniques you constantly generate new ideas and stay in the flow

1. Brainwriting: get a group of people together and have each participant write down an idea with pen and paper. Everyone writes their ideas on a separate sheet and passes the sheet to the next participant. This allows more ideas to develop.

2. Mind mapping: write a central idea in the middle of a sheet and connect it with other ideas, connections and thoughts. This will help you organize your ideas and think ahead.

3. Brainstorming: get a group of people together and have them propose ideas to each other. This will allow you to discuss controversial topics and discover new perspectives.

4. Visualization: Write your ideas on a piece of paper or a whiteboard and create a picture that illustrates the ideas. This will help you see how the ideas connect to each other.

5. Randomize: Use a random number generator to generate new ideas. This can also help you engage with unexpected ideas.

7 common mistakes in customer acquisition

1. Lack of a strategy: it is important to have a strategy and a detailed acquisition process design before starting to acquire customers.

2. Not having clearly defined goals: Unclear goals can cause you to get lost and waste valuable time in the process.

3. Not focusing on the right customers: It is important to select the right customers to get the right results.

4. Not having enough knowledge about the customer: Lack of knowledge about the customer can lead to poor acquisition.

5. Not being prepared: Not being prepared can lead to poor results.

6. Speaking times that are too long: Speaking times should be short and concise so as not to bore the prospect.

7. Not understanding how to close a deal: It is important to understand how to close a deal to improve acquisition results.

What to consider when implementing a live support chat?

1. Make sure your live chat system provides high availability and a secure connection.

2. Ensure that your live chat support team responds quickly to requests and delivers a professional response.

3. Schedule regular maintenance to keep your system up to date.

4. Use a simple and intuitive interface that is easy for users to navigate.

5. Use an automated chatbot feature to answer simple questions and route queries to a human when necessary.

6. Make sure your support team has sufficient knowledge and experience in handling various questions and issues.

7. Monitor chat history to get a better understanding of customer needs.

8. Pay attention to the GDPR / data protection laws and list the provider in your privacy policy.

How to create the right content strategy for your target audience

1. Define your target audience: First, define the basics of your target audience, such as age, gender, interests, income, and so on. This information will help you develop the right content strategy.

2. Create a profile: create a detailed profile of your target audience, showing their basic needs, preferences and desires.

3. Develop a content strategy: develop a content strategy that focuses on the needs and preferences of your target audience and provides them with real added value.

4. Choose the right channels: look for the right channels to reach your audience. This includes social media, blogs, email marketing and more.

5. Measure and optimize your results: Measure and analyze your results regularly and adjust your content strategy to achieve your goals.

Have a press release written - How expensive is it and what costs should I expect?

The cost of a press release depends on a few factors, for example, the size of the project, the number of articles to be edited and the experience of the writer. As a rule, the cost of a press release ranges from 150 to 500 euros, depending on all these factors. It is also possible that professional writing agencies have their own pricing structure, but in general the above prices are common.