12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.
12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Coverage can come in a variety of ways. Depending on how much time and money you want to invest in the project, you can get coverage through traditional media such as TV, radio, print media or online media such as social media, blogs or websites. You can also consider advertising and PR activities to attract attention and increase the reported value of the coverage.
12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases can be sent to editorial offices, journalists, news agencies, bloggers and other media representatives.
12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Free press portals can be a great way to get a press release out there, but it's important to know that the results may not always have the desired outcome. Most free press portals are not as busy as paid or professional press portals, which means the results will not be as strong. However, it can be an effective way to cover a company, product or event, and it can help reach a small but focused group of readers. It is important to note that there are no guarantees that a press release on a free press portal will be successful, but it is a cost savings that can be considered.
12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
How to get your press release into editorial offices
1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.
2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.
3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.
4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.
5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances