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Find people and contact persons at the decision-making level - this is how you find relevant contacts

03/10/2023 | By: FDS

To find people and contact persons at the decision-making level for your sales team, you can follow these steps:

Identify your target market and industry: Determine the industry or market segment you want to target for your sales team.

Research companies in your target market: Use online directories, industry associations, and trade publications to find companies in your target market.

Identify decision-makers: Once you have identified companies in your target market, research who the decision-makers are. This may include senior executives, department heads, or purchasing managers.

Use social media: Social media platforms like LinkedIn can be useful for finding decision-makers in your target market. You can search for individuals by company, job title, and other criteria.

Attend industry events: Attend industry events and conferences to network with decision-makers in your target market. This can be a great way to make in-person connections and build relationships.

Use sales intelligence tools: There are many sales intelligence tools available that can help you find decision-makers and contact information. These tools can provide valuable insights into the companies and individuals you are targeting.

Remember, it's important to do your research and build relationships with decision-makers in your target market. By taking the time to identify relevant contacts and build strong relationships, you can increase your chances of success and grow your business.

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Submitting a press release - How to get your press message to the target

03/10/2023 | By: FDS

If you want to submit a press release, there are some important steps to follow to ensure that your press release is published successfully. Here are some tips on how to submit your press release:

Determine target audience and publication date: Consider the target audience you want to reach and the best publication date for your press release.

Provide relevant information: make sure your press release contains relevant and interesting information that will be of interest to your target audience.

Format and design: Pay attention to the formatting and layout of your press release to ensure it looks professional and is easy to read. Use short paragraphs and add headings to increase readability.

Research contacts: Research potential contacts and media outlets that might publish your press release. Gather contact information from journalists and publishers.

Write to contacts: Send your press release to the selected contacts and ask for publication.

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What are the wrong decisions to avoid as a founder?

03/10/2023 | By: FDS

It is a bad idea to focus on a single product or service. Instead, founders should try to offer multiple products or services to reach a broader range of customers. It is also important to develop a sophisticated strategy for growing the business before going in a particular direction. This will allow the company to plan for the long term and respond to changes in the industry. Another mistake founders should avoid is relying on a single source of funding. It is important to use multiple sources of funding to minimize risk.

1. An overly optimistic plan: if founders are too optimistic, they can focus on too many things at once and quickly lose sight of the big picture. A realistic and step-by-step plan is important to succeed.

2. Insufficient financial management: founders should manage their money responsibly by carefully controlling their expenses and carefully tracking their income.

3. Insufficient market research: it is important to know the needs and wants of target customers before launching a product or service. So founders need to do sufficient market research to validate their business idea and ensure that it will be successful in the market.

4. Scaling too quickly: Growing too fast can lead to financial problems as it is difficult to finance the growth. Founders should therefore aim for realistic growth and scale only when it is financially possible.

5. Hiring too early: Many founders make the mistake of hiring employees too early, before they have sufficiently validated their business. Such an approach can lead to financial difficulties, as you can spend too much money on wages without having enough in return.

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Media Relations - This is how you establish long-term contacts with the media and journalists

03/10/2023 | By: FDS

Establishing contacts with media and journalists can be very important for companies and organizations to spread their messages and stories. Here are some tips on how to build lasting relationships with media representatives:

Identify relevant media and journalists: Identify media and journalists working in your industry or subject area. Find publications relevant to your audience and find out who writes for those publications.

Research journalists and their work: Take the time to research journalists' work and interests. Read their articles and posts and find out what topics they cover and what kind of stories they prefer.

Offer Relevant Stories and Information: If you have a relevant news cause, offer a story idea or press release that aligns with the journalist's and readership's interests. Also offer useful information or resources that can help the journalist in their job.

Be Personal and Professional: Maintain a personal and professional relationship with the journalists you work with. Make sure you respect their working conditions and meet their time and deadlines.

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How much does my monthly marketing budget on Google Ads need to be to generate a significant number of inquiries or customers?

03/10/2023 | By: FDS

The size of the monthly Google Ads marketing budget needed to generate a significant number of inquiries or customers depends on several factors, such as the industry, competitors, goals, and target audience.

However, as a rough guide, you can assume that you need a budget of at least a few hundred euros per month to make any noticeable impact at all. For a stronger presence and more inquiries/customers, a higher budget is recommended, which can amount to several thousand euros depending on the industry and competition.

However, it is important to note that the budget alone is not decisive, but also the quality of the ads and keywords as well as the targeting and bidding strategy play an important role. Careful planning and monitoring of the campaign can help to use the marketing budget effectively and achieve a higher return on investment.

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