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Finding and addressing potential customers and decision-makers - This is how you get to your acquisition at decision-maker level

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Addressing potential customers and decision makers requires a targeted and strategic approach. Here are some steps you can take to get to the decider level:

Identify your target audience: Determine exactly who your target audience is and who are the decision makers in your target market. You can do this by analyzing your existing customers, conducting industry studies, or gathering information from social media and other online sources.

Create a list of potential customers: Based on your target group analysis, create a list of potential customers and decision makers. Make sure you have a phone number, email address, and the decider's full name for each contact.

Use different contact channels: An effective way to reach potential customers and decision makers.

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