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Why PR agencies will (not) be able to help you out

11/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR agencies can help companies find the right communication to their target audience and improve their brand. This can be achieved by providing strategic advice, quality content and media relations. However, PR agencies can't help if companies don't have a clear understanding of the audience they want to target, or if they don't have a clear plan for how they want to achieve their goals. Therefore, it is important that companies have a strong understanding of their brand and their target audience before approaching a PR agency.
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Business valuation: How do you evaluate your own start-up for investors?

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

One of the crucial questions for entrepreneurs looking for investors is the valuation of their start-up. Getting the valuation right is crucial as it will influence how much equity you offer and how much control you have to give up. In this article, you will learn how to expertly value your start-up to convince investors.

Why is the valuation important?

The valuation of your start-up is not just a number, but a key indicator of the value investors ascribe to your company. An appropriate valuation is crucial to attract investor interest and ensure you don't give up too much equity or undervalue your company.

Methods for valuing start-ups:

Comparables approach: This method compares your startup to similar companies in the same industry that have recently received investment. The value of your company is derived from the valuations of comparable companies.

Income Approach: In this method, the value of your business is calculated based on expected future earnings or cash flows. This requires a detailed financial forecast.

Asset value method (asset approach): This determines the value of your company based on its assets and liabilities. This method is useful if your company has many physical assets.

Key factors in the valuation:

Market potential: Investors are often willing to pay a higher price for start-ups that have a large market potential. Show that your product or service is positioned in a growing market.

Revenues and profits: The financial performance of your company is a key valuation factor. Investors want to know how much revenue you are generating and whether you are profitable or will be profitable in the near future.

Competitive advantages: Unique technologies, strong brands or exclusive partnerships can increase the value of your company. Emphasise your competitive advantages.

Team and leadership: Investors see the founding team as an important factor. Show that your team has the necessary skills and experience to lead the company to success.

Negotiation and flexibility:

Remember that valuation is often subject to negotiation. Investors may use different valuation methods and assumptions to assess the value of your business. Be flexible and prepared to explain the arguments for your valuation.

When is the right time for a valuation?

Valuing your start-up is relevant at different stages, including the seed round, Series A and later funding rounds. It is important to choose the right time for a valuation, as the value of your company can vary at different stages of development.

All in all, the valuation of a start-up is a complex process that requires care and expertise. It is often advisable to seek professional advice from financial experts or business advisors. A proper valuation is crucial to gain the confidence of investors and ensure that your company is successfully funded to achieve its growth objectives.

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Ranking Media Studies - Which university should you study at in Germany?

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are various universities and colleges in Germany that offer degree programmes in media studies. Choosing the best institution often depends on individual interests, the degree you are aiming for (Bachelor's, Master's, etc.) and personal preferences. Here are some renowned educational institutions that offer media studies programmes:

University of Cologne: The University of Cologne offers a Bachelor's degree programme in Media Cultural Studies. At Master's level, there are programmes such as "Media Cultural Studies" and "Media Studies and Media Practice."

Ludwig-Maximilians-Universität München (LMU): The LMU Munich offers a Bachelor's degree programme in Media and Communication. At Master's level, there is a degree programme in "Media and Communication."

Free University of Berlin: The Free University of Berlin offers a Bachelor's programme in Journalism and Communication Studies. At Master's level, there are programmes such as "Media Culture and Media Studies" and "Media Studies."

University of Potsdam: The University of Potsdam offers a Bachelor's degree programme in Media Studies. At Master's level, there are programmes such as "Media Culture" and "Media Studies."

University of Tübingen: The University of Tübingen offers a Bachelor's degree programme in Media Studies. At Master's level, there are programmes such as "Media Studies" and "Media Convergence."

University of Hamburg: The University of Hamburg offers a Bachelor's degree programme in Media and Communication. At Master's level, there are programmes such as "Media Studies" and "Journalism and Communication Studies."

University of Bayreuth: The University of Bayreuth offers a Bachelor's degree programme in Media Studies and Communication Research. At Master's level, there are programmes such as "Media Studies" and "Digital Media."

Technical University of Ilmenau: This university offers a Bachelor's degree programme in Media Technology and, at Master's level, "Media Technology."

Philipps University Marburg: This university offers a Bachelor's degree programme in Media Studies and at Master's level "Media Studies: Digital and Audiovisual Media."

Bauhaus-Universität Weimar: This university offers a Bachelor's degree programme in Media Culture and, at Master's level, "Media Culture - Transcultural Communication and Cooperation".

The educational institutions mentioned above are just a few examples, and there are many more universities and colleges in Germany that offer media studies or similar degree programmes. It is advisable to check the specific programmes, curricula and requirements at each institution to make the best choice for your media studies degree. Also consider the possibility of finding out about current rankings and evaluations of degree programmes.

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The role of the notary in setting up a company

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Founding a company is an exciting step, but one that involves a multitude of legal requirements and formalities. One important figure who plays a crucial role in this process is the notary. In this article, we take a closer look at the role of the notary when setting up a company and why their expertise is crucial.

Notaries: Guardians of legal certainty

Notaries are qualified lawyers who are authorised to draw up and certify public deeds. Their main task is to ensure legal certainty in various transactions, including the formation of companies. Here are some of the most important tasks that notaries perform in the context of company formation:

1. Notarisation of articles of association and statutes: The notary is responsible for notarising the company's memorandum or articles of association. This means ensuring that the document complies with legal requirements and is duly signed by all parties involved.

2. Verification of the identity of the founders: Notaries verify the identity of the founders and ensure that they are authorised to establish the company. This is important to prevent fraud and identity theft.

3. Documentation and storage: After the founding documents have been notarised, notaries keep them in their safekeeping. This ensures that the documents are safe and easily accessible when they are needed.

4. Advice and legal expertise: Notaries often provide legal advice and expertise in connection with company formation. They can inform founders about what legal steps are required and how they can fulfil the legal requirements.

5. Registration in the commercial register: In many countries, notaries are authorised to register the company formation in the commercial register. This is an important step in officially registering the company and making it authorised to do business.

Why is the role of the notary important?

The role of the notary is crucial to ensure legal certainty and the integrity of the incorporation process. Through their expertise and experience, notaries help to avoid mistakes and legal problems that could later cause expensive and time-consuming legal disputes. Their notarisation and safekeeping of documents also ensure that important documentation is available and protected at all times.

Working with a qualified notary is therefore an important step when setting up a business and an investment in the legal security and success of the new company. Founders should contact a notary at an early stage to ensure that all legal requirements are met and the path to successful entrepreneurship is paved.

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Unsolicited application as a freelancer by e-mail - Prohibited or permitted in Germany?

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In Germany, the question arises as to whether it is permitted to send unsolicited applications as a freelancer by email. While freelancers offer their services independently, there are still legal and data protection-related aspects to consider. This article sheds light on the situation.

In a changing world of work, more and more people are turning to self-employment as freelancers. Acquiring work themselves is often essential, and speculative applications are a common method of reaching potential customers or clients. But what happens when these applications are sent by email?

Legal basis for unsolicited applications as a freelancer

The good news is that unsolicited applications as a freelancer by email are generally permitted in Germany. Freelancers are self-employed and are not bound by the same labour law regulations as employees. This means that they are largely free to offer their services and contact potential clients.

However, it is important to bear certain legal aspects in mind:

1. Data protection: The General Data Protection Regulation (GDPR) is also relevant for freelancers. When contacting us by email, the data protection regulations must be observed. This means that personal data (e.g. the recipient's contact details) may only be used for the stated purpose (the application) and the recipient's consent to the processing of their data may be required.

2.Opt-out and objection: Every unsolicited application by email should include an option to simply unsubscribe (opt-out). The recipient must be able to refuse to continue receiving messages. It is important to respect these wishes in order to avoid legal problems.

3. Imprint: The email should include a full legal notice that complies with legal requirements. This includes details such as the sender's name and address as well as a contact option.

Conclusion

Initiative applications as a freelancer by email are generally permitted in Germany as long as the legal provisions and data protection regulations are observed. Self-employment offers freelancers the opportunity to proactively search for new assignments and offer their services. Nevertheless, it is advisable to find out about the current laws and regulations and seek legal advice if necessary in order to minimise potential risks.

Freelancers should take care to appear serious and professional, as first impressions are often crucial. A well-thought-out unsolicited application can pave the way to new business opportunities and make self-employment a success.

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