News / Blog: Knowledge Base

Why buying traffic is not a good idea

Buying traffic is not a good idea because it is not sustainable and will not help your website get a strong and healthy organic presence. If you want to get short-term results, this can be an option, but usually you pay a lot of money for a limited number of visitors who are most likely not real customers. Moreover, it can be difficult to find reliable traffic sellers, and the results are hard to predict.

How am I more convincing when talking to customers?

1. Be a good listener. Maintain eye contact and give your counterpart time to present his or her arguments.

2. Be competent. Ask questions to learn more about your counterpart's issues and show that you understand the subject matter.

3. Be honest. Be honest and sincere about your products and services and make sure your customers understand what you are offering them.

4. Be positive. Make your customer feel positive and try to encourage them to try what you are offering.

5. Be prepared. Learn about your customer before the interview and develop a strategy to support your arguments.

6. Be professional. Be professional and respectful of your counterpart's opinion.

7. Be convincing. Try to present your arguments in a clear and convincing manner and convince your customer that you are the right person to address their concerns.

Recruiting strategies and techniques for craft businesses: finding and retaining talent

Finding qualified craftsmen and professionals can be a challenge for craft businesses, especially considering the shortage of skilled workers in many industries. An effective recruiting strategy is crucial to finding and retaining the best talents in the long term. In this article, we will highlight various strategies and techniques that craft businesses can use to successfully attract new employees.

1. Online Job Postings:

Post your job openings on online job boards and your own website. Ensure that the ads clearly outline the requirements and benefits of the position.

2. Utilizing Social Media:

Platforms like LinkedIn, Facebook, and Instagram can be used to raise awareness of job openings. Share images and stories from your business to engage potential applicants.

3. Referral Programs:

Encourage your current employees to refer potential candidates from their network. Employees who provide successful referrals could be rewarded.

4. Collaborations with Trade Schools:

Collaborate with trade schools and educational institutions to attract talented apprentices and graduates. Offer internships and apprenticeships to get to know talents early on.

5. Building an Attractive Employer Image:

Invest in a positive employer image. Showcase that your business is a great place to work, emphasizing career opportunities and training programs.

6. Networking and Industry Events:

Attend industry events and craft fairs to personally meet potential candidates and build relationships.

7. Interviews and Trial Work:

Conduct thorough interviews and offer potential employees the opportunity for trial work to assess their skills and fit with the company.

8. Incentives and Compensation:

Provide competitive compensation and additional benefits such as insurance, retirement plans, and training opportunities to enhance your attractiveness as an employer.

9. Flexibility and Work-Life Balance:

In an era of increasing demand for work-life balance and flexible working conditions, a willingness to meet such needs is a significant plus for craft businesses.

10. Training and Development:

Offer training and development opportunities to promote the growth of your employees and give them the chance to advance their careers.

11. Employee Retention:

After finding qualified employees, it is crucial to retain them. Focus on good employee retention by creating a supportive work environment and acknowledging good work.

The competition for qualified craftsmen and professionals can be tough, but with the right recruiting strategies and techniques, craft businesses can attract and retain the best talents. Remember that the search for new employees is a continuous process that contributes to the long-term success of your business.

The most common mistakes in LinkedIn cold calling

LinkedIn is an excellent platform for cold outreach, but only if done correctly. Unfortunately, many companies and professionals make some common mistakes that diminish their chances of success. Here are the most common errors in LinkedIn cold outreach and how to avoid them:

1. Impersonal Messages

A significant mistake is sending messages that are not tailored to the recipient. Generic messages sent to dozens or hundreds of contacts are not very effective. Instead, take the time to craft personalized messages that consider the interests and needs of the recipient.

2. Lack of Value

Your messages should provide clear value to the recipient. Illustrate how your products or services can solve their specific challenges. Avoid exclusively talking about your company in your messages without addressing the benefit to the recipient.

3. Mass Connection Requests

Indiscriminately sending connection requests to hundreds of people can be seen as spam. Before sending a connection request, ensure that the person is genuinely part of your target audience and may have an interest in your offering.

4. Lack of Research

Before reaching out, research your potential leads. Look at their profiles to learn more about their professional backgrounds and interests. This allows you to craft personalized messages that better address their needs.

5. Impatience

LinkedIn cold outreach requires patience. It's unlikely that you'll see immediate results. Give your contacts time to read and respond to your messages. Avoid pushing too hard or repeating outreach at short intervals.

6. Lack of Follow-ups

After the initial contact, sending follow-up messages is crucial. This demonstrates your interest and commitment. Remind the contact about your offering and how it can help them.

7. Ignoring Rejections

Not every contact will be interested in your offering, and that's okay. Respect rejections and don't take them personally. You can reach out again with a new message at a later time if circumstances change.

8. Excessive Self-Promotion

Avoid overly promoting yourself in your messages. Focus instead on the needs and interests of the recipient. Ensure that your offering is presented subtly and is relevant.

Conclusion

LinkedIn is a valuable tool for cold outreach when used correctly. Avoid the above mistakes by sending personalized, valuable, and respectful messages.

Press & Public Relations - What really matters?

The most important thing is to create a strong and memorable brand. This includes the development of a clear and memorable corporate identity and a clear positioning in the industry.

The message must be consistently disseminated through a variety of channels. This includes both online and offline promotional activities.

It is important to build a strong relationship with the media. You need to be on good terms with media representatives and provide them with relevant content.

It is important to regularly review which strategies and campaigns are effective and which are not. This helps in adapting the campaigns to the changing needs of the target audience.

It is also important to measure the effectiveness of the different communication channels. This allows us to find out which channels are producing the best results for our communication goals.

It is important to respond to the needs and expectations of the target group. This includes developing content that appeals to and interests the target audience.

The effectiveness and efficiency of press relations should be measured regularly in order to adjust and optimize campaigns.