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1. Be a good listener. Maintain eye contact and give your counterpart time to present his or her arguments.
2. Be competent. Ask questions to learn more about your counterpart's issues and show that you understand the subject matter.
3. Be honest. Be honest and sincere about your products and services and make sure your customers understand what you are offering them.
4. Be positive. Make your customer feel positive and try to encourage them to try what you are offering.
5. Be prepared. Learn about your customer before the interview and develop a strategy to support your arguments.
6. Be professional. Be professional and respectful of your counterpart's opinion.
7. Be convincing. Try to present your arguments in a clear and convincing manner and convince your customer that you are the right person to address their concerns.