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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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Salary report: Income of entrepreneurs in Germany in 2024

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Entrepreneurs, the owners of start-ups or their own companies, have a unique role in the economy and contribute to innovation and job creation. But what will the income of entrepreneurs in Germany look like in 2024? A closer look at the current situation provides insights into the financial reality of these self-employed business people.

The role of entrepreneurs

Entrepreneurs are visionaries, innovators and risk takers. They found and manage companies, bring ideas to the market and play a key role in economic growth. Their income is closely linked to the success of their company

Remuneration range in Germany in 2024

The income of entrepreneurs in 2024 varies greatly and depends on various factors, including the industry, company size, individual performance and market development.

Income factors

Industry influences: The industry in which the company operates can influence income. Industries with higher margins or rapid growth often offer more earning opportunities.

Company size: The scale and success of the company can influence the level of income. Larger companies often have more resources to enable higher incomes.

Personal performance: The personal commitment, leadership skills and innovative strength of the entrepreneur play a decisive role in determining income

Income components

The income of entrepreneurs is made up of various components:

Profit sharing: As owners, entrepreneurs benefit directly from the profits of their business.

Salary: Some entrepreneurs pay themselves a fixed salary, while others live primarily from profit shares.

Bonuses: Bonuses can be paid depending on certain company goals or individual successes.

Challenges for entrepreneurs

Entrepreneurs face various challenges that can affect their income:

Risks and uncertainties: Entrepreneurs bear the financial risk of their business. In bad times, this can lead to fluctuations in income

Investment and growth: Entrepreneurs often have to invest significant funds in their businesses, which can reduce disposable income in the short term.

Market demand and trends

Market demand and economic trends have a direct impact on the income of entrepreneurs. Industries with high demand or trends such as digitalization can have a positive impact on the income situation.

Conclusion>

The income of entrepreneurs in Germany in 2024 reflects the diversity of the economy and the challenges of entrepreneurship. While successful entrepreneurs can achieve significant financial rewards, this is associated with a high level of commitment, risk-taking and innovation. Despite the challenges, entrepreneurship remains a key driver of economic development and progress.

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Salary report: Income of real estate photographers in Germany in 2024

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Real estate photographers play a crucial role in the marketing of real estate. Their photos have a significant influence on the first impression of potential buyers or tenants. But what will the income of real estate photographers in Germany be like in 2024? A detailed look at the current situation provides insights into remuneration practices in this special professional field.

The role of real estate photographers

Real estate photographers specialize in presenting properties in their best light. From apartments to houses to commercial properties, they capture the architectural details and atmosphere of a location to pique the interest of potential buyers or tenants.

Remuneration range in Germany in 2024

The remuneration for real estate photographers in Germany in 2024 varies depending on various factors. Income can fluctuate depending on experience, the size and type of property, the regional market and the scope of services commissioned

Fees per assignment and property

Real estate photographers often charge their fees per assignment or property. In Germany, fees typically range from €150 to several hundred euros per assignment. Larger and higher value properties can lead to higher fees.

Specialization and additional services

Some real estate photographers specialize in certain types of real estate, be it luxury properties, commercial properties or historic buildings. Offering additional services such as aerial photography, virtual tours or special image editing can increase revenue.

Technical equipment and preparation time

Providing high-quality images requires appropriate technical equipment, including high-resolution cameras, wide-angle lenses and tripods. Preparation time for selecting the best perspectives and lighting conditions must also be taken into account

Working with real estate agents and sellers

Collaboration with real estate agents and sellers is crucial for the business of real estate photographers. A trusting partnership can lead to regular commissions and referrals

Marketing and online presence

Self-marketing plays an important role in success as a real estate photographer. A professional online presence, a meaningful portfolio and the use of real estate platforms can help to attract new customers

Flexibility and adaptability

Real estate photography often requires flexibility, as appointments are often tied to the availability of property sellers or tenants. The ability to adapt to different property types and client requirements is an advantage.

Recommendations and customer satisfaction

Referrals from satisfied clients and positive reviews are of great importance to real estate photographers. The ability to capture the charm of a property and deliver high-quality images contributes to customer satisfaction.

Conclusion

The income of real estate photographers in Germany in 2024 offers a mix of challenges and opportunities. The ability to present real estate through creative and appealing images is crucial to success in this career field. With the continued growth of the real estate market in Germany, the demand for high-quality real estate photography remains high, which continues to provide real estate photographers with a variety of opportunities.

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PR for Small Businesses: Effective Strategies on a Limited Budget

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Small businesses often face the challenge of building effective Public Relations (PR) with limited resources. In this article, we explore strategies that small businesses can implement to achieve impactful PR despite having a modest budget.

1. Optimize Online Presence

The website serves as the digital storefront for a business. A user-friendly and informative website is crucial. Small businesses should also strengthen their online presence through social media platforms and local directories to increase visibility.

2. Utilize Local Media Contacts

Collaborating with local media can be cost-effective and impactful for small businesses. Press releases about local events, partnerships, or special offers can be published in regional newspapers or online portals.

3. Smart Use of Social Media

Social media provides a cost-effective platform for small businesses. Through regular and creative posts, they can engage their target audience and increase brand awareness. Interaction with customers is crucial for success.

4. Collaborations and Partnerships

Collaborating with other small businesses can create a win-win situation. Joint events, cross-promotions, or co-branding initiatives allow pooling resources and expanding reach.

5. Leverage Customer Reviews and Testimonials

Satisfied customers are often the best advocates. Small businesses should request customer reviews and gather testimonials. These can be showcased on the website, in promotional materials, or on social media to build trust.

6. Focused Content Marketing

High-quality content is crucial. Small businesses should focus on relevant topics and create content that resonates with their target audience. Blogs, infographics, or videos can be produced even with a limited budget.

7. Local Sponsorship and Community Engagement

Supporting local events or charitable projects can not only make a positive contribution to the community but also strengthen PR. The business is perceived as an active part of the community.

Conclusion:

Despite limited financial resources, small businesses can build effective PR through smart strategies. The proper utilization of online presence, local media, social media, collaborations, customer reviews, content marketing, and community engagement can lead to a positive perception even with a small budget.

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How Companies Can Improve Their PR through Influencer Marketing

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Influencer marketing has evolved into a powerful tool for enhancing the public perception of companies. This article explores various strategies on how companies can improve their Public Relations (PR) through influencer marketing.

1. Credibility through Authenticity

Influencers often stand out for their authenticity. Companies should choose influencers that align with their brand and serve as credible ambassadors. Authentic recommendations have a positive impact on audience trust.

2. Increase Reach and Visibility

Influencers typically have large and engaged followings. By collaborating with influencers, companies can expand their reach and increase visibility across different target audiences. This is particularly beneficial for PR to reach a broader public.

3. Precision in Targeting Audiences

Influencer marketing allows companies to specifically target particular audiences. Selecting influencers who resonate with the company's target audience ensures more effective communication and enhances the brand image within relevant circles.

4. Storytelling with Emotional Connection

Influencers are often skilled storytellers. Companies can leverage influencers to tell stories that create an emotional connection to the brand. Emotionally engaging content stays longer in the audience's memory and contributes to a positive brand perception.

5. Product Placement and Reviews

Influencers can authentically showcase and review products or services. Positive reviews from influencers are credible and can strengthen consumer trust. This directly influences the company's image and PR.

6. Participation in Trends and Events

Influencers are often at the forefront of trends and events. Companies can engage in partnerships with influencers to participate in relevant events, increasing their presence on social media and, consequently, strengthening their PR.

7. Authentic Collaboration

Authentic collaboration with influencers genuinely convinced of the products or services is crucial. Transparent partnerships underscore credibility and help solidify trust within the target audience.

Conclusion:

Influencer marketing provides companies with an effective means to enhance their PR. Through credible, audience-specific, and authentic collaborations, companies can increase their reach, positively influence brand perception, and strengthen public trust.

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