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Salary report: Income of real estate photographers in Germany in 2024

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Real estate photographers play a crucial role in the marketing of real estate. Their photos have a significant influence on the first impression of potential buyers or tenants. But what will the income of real estate photographers in Germany be like in 2024? A detailed look at the current situation provides insights into remuneration practices in this special professional field.

The role of real estate photographers

Real estate photographers specialize in presenting properties in their best light. From apartments to houses to commercial properties, they capture the architectural details and atmosphere of a location to pique the interest of potential buyers or tenants.

Remuneration range in Germany in 2024

The remuneration for real estate photographers in Germany in 2024 varies depending on various factors. Income can fluctuate depending on experience, the size and type of property, the regional market and the scope of services commissioned

Fees per assignment and property

Real estate photographers often charge their fees per assignment or property. In Germany, fees typically range from €150 to several hundred euros per assignment. Larger and higher value properties can lead to higher fees.

Specialization and additional services

Some real estate photographers specialize in certain types of real estate, be it luxury properties, commercial properties or historic buildings. Offering additional services such as aerial photography, virtual tours or special image editing can increase revenue.

Technical equipment and preparation time

Providing high-quality images requires appropriate technical equipment, including high-resolution cameras, wide-angle lenses and tripods. Preparation time for selecting the best perspectives and lighting conditions must also be taken into account

Working with real estate agents and sellers

Collaboration with real estate agents and sellers is crucial for the business of real estate photographers. A trusting partnership can lead to regular commissions and referrals

Marketing and online presence

Self-marketing plays an important role in success as a real estate photographer. A professional online presence, a meaningful portfolio and the use of real estate platforms can help to attract new customers

Flexibility and adaptability

Real estate photography often requires flexibility, as appointments are often tied to the availability of property sellers or tenants. The ability to adapt to different property types and client requirements is an advantage.

Recommendations and customer satisfaction

Referrals from satisfied clients and positive reviews are of great importance to real estate photographers. The ability to capture the charm of a property and deliver high-quality images contributes to customer satisfaction.

Conclusion

The income of real estate photographers in Germany in 2024 offers a mix of challenges and opportunities. The ability to present real estate through creative and appealing images is crucial to success in this career field. With the continued growth of the real estate market in Germany, the demand for high-quality real estate photography remains high, which continues to provide real estate photographers with a variety of opportunities.

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