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What is the media landscape?

The media landscape refers to the entire field of media and communication. It includes both the various forms of media, such as print media, radio, television, online media and social media, and the organizational and legal frameworks that influence these media. The media landscape is a dynamic field that is constantly changing and influenced by new technologies, new regulations and new consumer behaviors.

What is a Content Management System (CMS)?

A content management system (CMS) is software that allows users to organize, manage, and publish content - such as text, images, audio, video, and other files - on a website. A CMS allows users to edit, organize, delete, or add content without requiring HTML or other programming languages. It can also enable user-permissioning so that multiple users can collaborate on managing and publishing content to a website.

What is a Customer Relationship Management System (CRM)?

A Customer Relationship Management (CRM) system is a software or framework that helps organizations manage and track customer relationships. It can help collect, organize, and analyze customer information to provide valuable insights. It can also help improve customer experiences and support sales.

What is expansion?

Expansion is the process by which companies extend their existing products, services, markets, activities or business units to new markets. The aim is to generate more sales by addressing new customers or offering new products or services. Expansion can be achieved by opening new locations, entering new markets or expanding the existing product portfolio.

What is a customer project?

A customer project is a specific project developed for a specific customer. It can deliver a product, service or other outcome for the customer. The process starts with the definition of the customer requirements and ends with the delivery of the final product or service.