News / Blog: Glossary / Lexicon

What is an online database?

An online database is an electronic system designed to store and manage data. With an online database, users can query, add, edit, and delete data over the Internet. They can also perform structured queries to retrieve information from the database.

What is a customer value analysis?

A customer value analysis is a complex approach that enables companies to obtain a detailed and quantified assessment of the value of customer relationships. It also enables companies to understand and measure the value contributions of existing customer relationships. Customer value analysis can also help quantify the impact of revenue and customer acquisition initiatives, pricing, and customer loyalty programs on customer value.

What is the break-even point?

The break-even point is the point at which the contribution margins of the units a company produces and sells exactly offset the company's fixed costs. It is the point at which the company makes no profit, but also no loss. It is also referred to as the zero point.

What is a statistical analysis?

Statistical analysis is a process of analyzing data from a specific area to gain certain insights. It is often used to make decisions or gain a better understanding of a situation. It can help identify trends and patterns that may be important to a particular decision. It can also help solve a problem or make a decision by evaluating past results.

What is Paid Media?

Paid media is a term used to describe all costs associated with acquiring media exposure, such as the cost of ads on social media, websites, print media, TV and radio advertising, and outdoor advertising. It also includes the costs of creating and marketing ads, and the costs of managing and optimizing campaigns.