12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross-selling is a sales tactic in which a salesperson attempts to sell the customer an additional product or service that is related in some way. It can also refer to up-selling, a sales technique in which a salesperson attempts to sell a more expensive product or service. Cross-selling is one of the most effective sales techniques because it allows the salesperson to generate more revenue from a single customer.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Target group analysis is a systematic process aimed at defining the target group of a company, brand or product as precisely as possible. This includes identifying and describing essential characteristics, attributes and needs of the target group. The aim of target group analysis is to better understand the target group and develop marketing measures tailored to it.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Quotation preparation is the process of making a specific offer to a customer. It usually involves a detailed analysis of the customer's requirements, determination of costs, preparation of a draft offer, negotiation of the price and final agreement on the offer. The goal of this process is to create a customized offer that meets the customer's needs.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer analytics is a method of business research that involves collecting, analyzing, and interpreting customer information to gain a deeper understanding of customers' needs, motivations, and behaviors. It is an important technique for understanding who customers are, what they want, and how they make decisions. Customer analytics helps companies provide customized products and services that are tailored to customer needs.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales call is a conversation in which a salesperson attempts to sell a customer a product or service. It can also be an informal conversation in which a salesperson attempts to establish a relationship with a customer or to generate the customer's interest in a particular product or service. Sales calls are an essential part of sales tactics.