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A newsdesk is a central facility or department in a news organisation that coordinates, organises and supervises news reporting and publishing. The newsdesk plays a critical role in the newsroom and is often the heart of news production. Here are some of the main functions and tasks of a newsdesk:
News gathering: the newsdesk is responsible for the ongoing gathering of news sources. This may include tracking news outlets, social media, official press releases, interviews and other sources of information:
News selection: Based on the information gathered, the newsdesk decides which news items are relevant for reporting and which should be published in the organisation's media channels.
Planning and assignment: The newsdesk plans which stories or reports should appear in upcoming newscasts, articles or programmes. It assigns journalists and reporters to the respective tasks.
Coordination: The newsdesk coordinates the work of reporters, editors, cameramen and other staff to ensure that news is produced and published in a timely and efficient manner.
Editing: Journalists submit their reports to the newsdesk, which checks and edits them to ensure they meet journalistic standards and are accurate.
Breaking news: The newsdesk is particularly important when it comes to breaking news. It ensures that such news is handled and published immediately in order to inform the public quickly.
Communication: The newsdesk often acts as an interface between newsrooms and other departments within the news organisation, including the technology department, the graphics department and the online editorial department.
News distribution: The newsdesk is responsible for distributing news content to various platforms, including television, radio, print, online websites and social media.
Crisis management: In the event of an emergency or crisis, the newsdesk monitors the news situation and ensures that relevant information is communicated in real time.
Research and background information: The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk is a key player in the news industry and plays a crucial role in organising, prioritising and publishing news. The effective functioning of the newsdesk is critical to providing high quality and timely news to the public.
A breaking news story, also known as "breaking news", is a special form of journalistic news that is used to inform about urgent and immediate events or developments. Breaking news is usually considered particularly important and timely and is therefore often published immediately to quickly inform the public. Here are some important characteristics of breaking news:
Urgency: Breaking news is generally only used for messages with a high degree of urgency and an immediate need for information. These can be events such as natural disasters, terrorist attacks, political crises, serious accidents or other significant incidents.
Quick publication: Breaking news is published as quickly as possible to ensure that the public is immediately aware of developments. In the digital era, they are often published online, on news websites and on social media.
Succinct information: Breaking news typically contains brief and concise information that conveys the most important facts about the event. They are often written in the form of short sentences or paragraphs.
Treadmill or push notifications: Breaking news is also often broadcast on television news programs via a ticker tape on the screen or via push notifications on mobile devices to grab people's attention.
Update: Because breaking news typically only contains basic information at first, it is often updated as more details become available. Journalists are working to produce more accurate and comprehensive reports.
Trusted Sources: Information in breaking news stories typically comes from trusted news sources and is carefully reviewed to ensure accuracy.
Breaking news is designed to quickly keep the public up to date on important events and to enable people to make informed decisions or behave appropriately in safety-critical situations. They are an essential tool in news reporting to respond to current developments and emergencies and to demonstrate the relevance and responsiveness of the media.
A fact check, also referred to as "fact-checking", is a journalistic process in which information, claims or statements are checked for their correctness and accuracy. The aim of fact-checking is to ensure that information published in news articles, reports, interviews or other media is accurate and based on reliable sources and evidence.
Here are some important aspects of the fact check:
Research: Fact checkers conduct intensive research to verify facts and information. This may include searching databases, archives, scientific studies, government documents and other reliable sources.
Verification: Fact checkers seek to confirm the accuracy of claims by finding evidence and proof. They may use original documents, expert opinions or official statements to verify accuracy.
Source evaluation: Fact checkers also evaluate the credibility of the sources from which the information comes. Trustworthy, independent and well-established sources usually carry more weight.
Context: The fact checker takes into account the context in which a claim was made. Sometimes a statement can be taken out of context or distorted to promote a particular agenda.
Transparency: In reputable fact checks, the methodology and basis for the check is explained in detail. This allows readers to evaluate and comprehend the fact check themselves.
Correction: If a statement is found to be inaccurate or erroneous, the results of the fact check are often published to inform readers of the correction.
Fact checks are an important part of journalism, especially in an age when false information, rumours and misinformation are easily spread, particularly on social media. Fact checks help maintain the integrity and trustworthiness of news sources and protect the public from misleading information. Organisations that specialise in fact-checking work independently and are committed to objective, accurate and factual reporting.
Programmatic advertising is a method of digital marketing in which the purchase of advertising space is automated and carried out in real time, rather than being manually negotiated between advertisers and publishers. This type of advertising uses data, algorithms and technology to optimise ad placements on websites and in apps. In essence, programmatic advertising automates the process of buying and placing ads to increase efficiency and improve targeting.
Here are some key components and features of programmatic advertising:
Real-time Bidding (RTB): With RTB, advertising space is auctioned in real time. Advertisers bid on ad space, which is sold to the highest bidder in a fraction of a second.
Targeting and personalisation: Programmatic advertising allows ads to be targeted to specific audiences based on various data, including demographic information, behavioural patterns and interests.
Automation: Ad booking, placement and delivery are largely automated. This saves time and resources compared to manual booking.
Data analysis.
Data analytics: Large amounts of data are used to analyse and optimise the success of ad campaigns. This can help to continuously improve ad performance.
Programmatic Advertising Ecosystem: This includes advertisers, agencies, demand-side platforms (DSPs), supply-side platforms (SSPs) and data management platforms (DMPs), all of which interact with each other to enable programmatic campaigns.
Programmatic advertising has the advantage of increasing the efficiency of advertising campaigns, improving targeting and optimising the cost per click or impression. It also enables faster adaptation to changing market situations and better use of advertising budgets. However, using programmatic advertising also requires an understanding of the technology and the ability to effectively analyse and interpret data.
A manuscript is a written or typed text used to document information, stories, poems, books, screenplays or other written works. Manuscripts can be handwritten on paper or created digitally in word processing programmes.
Here are some common uses of manuscripts:
Book manuscript: A book manuscript is the original text written by an author to create a book. It contains all the chapters, paragraphs and information that will appear in the final book version.
Article manuscript: Journalists and writers create article manuscripts to prepare articles for newspapers, magazines or online publications. The manuscript contains the full text of the article, including headings, paragraphs and quotations.Screenplay: A screenplay manuscript is written by screenwriters and serves as a template for films, television programmes or plays. It contains dialogue, plots, scene descriptions and instructions for actors and directors.
Scientific manuscript: In scientific research, scientists produce scientific manuscripts to publish their research results and findings in journals. These manuscripts often follow specific formatting and citation guidelines.
Poetry manuscript: Poets create poetry manuscripts to organise and prepare their poems for publication or lectures.
Lecture manuscript: Speakers create lecture manuscripts to prepare their speech or presentation. The manuscript contains the text that the speaker will use during the talk.
Novel manuscript: Writers create novel manuscripts to develop long narratives or novels. These manuscripts can be extensive and go through several versions through editing and revision before they are published.
Manuscripts often serve as working documents and drafts that are then revised and edited before being published or otherwise presented. In many cases, manuscripts are not intended for the public, but are used by authors, researchers or creatives to organise and shape their work. Only after careful editing and revision do they become works in the public domain.