News / Blog: Glossary / Lexicon

What is the brand identity?

Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.

What is campaign planning?

Campaign planning is a process used to create and implement a campaign. It is a four-step process that identifies the goals of the campaign, identifies the target audience, establishes the message and strategy, and finally implements and tracks the campaign. The campaign planning process is an essential part of marketing strategy because it enables organizations to achieve their goals.

What is press relations?

Press relations is a form of public relations that focuses on publishing information and news in the media. It is a quick, effective way to reach a large number of people and is often used as part of a larger campaign. Press relations includes, but is not limited to, the publication of articles, press releases, interviews, news stories, photos, and videos.

What is market research?

Market research is the systematic collection, analysis and interpretation of information about a particular market, industry or product or service. Market research can help companies develop new products and services by gathering information about consumer needs and wants. It can also help strengthen the company's competitiveness by providing information about the competitive landscape.

What is reputation management?

Reputation management is the systematic monitoring and control of the image of an organization, person or brand. It involves monitoring, analyzing and influencing public opinion about a company, person or brand. This enables companies to improve and protect their reputation and standing.