News / Blog: Glossary / Lexicon

What is customer loyalty?

Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.

What is media coverage?

Media coverage refers to the process of gathering and publishing information about events and phenomena in the media. This includes news, reports, analyses and commentaries published regularly in print and online media as well as on television and radio. Media coverage serves to inform a broad audience about current events and to influence public opinion.

What is a social media strategy?

A social media strategy is a plan for how to effectively use social media channels, such as Facebook, Twitter, Instagram, YouTube, etc., to achieve a specific goal. These goals may include generating more followers, generating more website traffic, generating more leads, or generating more sales. A social media strategy involves selecting the right social media platforms, planning content, and developing a strategy to achieve the desired goal.

What is online PR?

Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.

What are public relations?

Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.