News / Blog: Glossary / Lexicon

What is a content strategy?

A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.

What is brand awareness?

Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.

What is a press kit?

A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.

What is online communication?

Online communication is the use of computers or mobile devices to communicate over the Internet. It can include text, audio or video and includes social networking, instant messaging, email, video and voice chat. Online communication is one of the most popular types of communication in today's world.

What is press photography?

Press photography is the art of visual communication in which photographers take pictures that illustrate events, places, and people in the context of a news story or story. Press photography is an important part of news coverage in newspapers, magazines, websites and other media. Press photographers capture images that illustrate the story by adding color, drama, and interest.