News / Blog: Glossary / Lexicon

What is PR software?

PR software is a type of software that helps companies plan, execute and monitor public relations activities. It can help increase brand awareness, track campaigns, manage and publish content, and measure how effective PR activities are. There are many different types of PR software that offer different features and functionality. Some can even help you retain media, create PR reports, and manage individual campaigns.

What are influencer relations?

Influencer relations is a form of PR in which companies and brands spread their messages to a wider audience via influencers. Influencers are people who have a large number of followers on social media and a strong reputation in their respective niches. By including an influencer in a campaign, brands can promote their products and services in a unique way and reach a wider audience. Influencer relations can help attract more customers and increase customer engagement.

What is Corporate Design?

Corporate design is the process of developing and implementing a visual identity for a company or organization. It encompasses a wide range of visual elements that represent the company or organization, including logos, colors, fonts, images, and other visual elements. Corporate design is an important part of brand management and can help strengthen a company's image and attract customers.

What is a news agency?

A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.

What is a media database?

A media database is a database designed specifically for managing media such as images, videos, and audio. It allows users to store, organize, edit, and publish media. These databases make it easier for users to access media at once and offer many useful features, such as search functions that make it easier to find the material you are looking for.