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Databases - The smart alternative to email extractor tools

07/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).

But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.

Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.

With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.

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The real reason why your marketing campaigns fail - and what you can do instead

07/07/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Click prices between 3 and 7 euros for online advertising in the B2B sector quickly collapse all business plans and revenue expectations of startups & Gründer:innen. For all those who have not previously built a test balloon to check the current click prices in their niche, before deciding to develop or offer a product or service, this circumstance can mean a rude awakening later on.

The problem: In contrast to the end-customer business (B2C), providers in the business-to-business (B2B) sector are vying for far fewer active search queries and thus potential customers. Since every provider tries to direct a few of the few search queries of potential B2B customers to its own website in the first place, the PPC click prices for search engine advertising on Google Ads, for example, are correspondingly high.

Postal mailings represent an alternative for the acquisition of customers in the B2B area. Contrary to the prices in online marketing, this offline marketing method has a decisive advantage: calculable costs. Because: The price for printing and mailing the advertising letters, along with the acquisition costs for the marketing addresses, is already fixed in advance and can therefore be planned.

With our lettershop service, we can take over this task completely for you if you wish. From address selection to printing and dispatch. Inquire now and generate more leads!

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Blog directory - The blogs with the widest reach in Austria by topic

07/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Our Media & PR Database 2022 now also includes the best-known and widest-ranging blogs. Are you looking for thematically relevant bloggers with collaborations and placements? You will find them here,
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Customer avatar

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A customer avatar is a fictitious profile that a company creates for each of its customers. It includes basic information such as age, gender, occupation, income, and other data that the company needs to build a customer profile and understand how best to offer its products and services. It also helps improve the customer experience by providing relevant content and personalized offers.
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Why advertising on Google 2023 (no longer) works

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's hard to say whether advertising on Google will work more or less in 2023 than it does today. Google is constantly making changes to improve the user experience and increase the adoption and effectiveness of ads. If Google maintains its commitment to advertising in the coming years and continues to improve the technology, advertising on Google 2023 may be much more effective. However, it is also possible that other advertising technologies, such as social media ads and mobile ads, will overtake advertising on Google and reduce efficiency.
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