News / Blog

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

Facebook Ads 2022 - Why your leads don't convert

1. You haven't targeted the right audience: If you don't reach the right people, your campaigns won't get the results you want. Therefore, make sure that you define your target audience correctly and adjust your ads so that they are tailored to them.

2. Your offer is not attractive enough: if your offer is not attractive enough, leads will not buy it. Make sure your offer appeals to your target audience and offers them real value.

3. You don't have a clear call-to-action: If you don't have a clear call-to-action in your ads, leads won't know what to do next. Therefore, make sure you have a clear call-to-action that tells readers what to do.

4. Your landing pages are not conversion friendly: If your landing pages are not conversion friendly, leads will leave the page without converting. Make sure your landing pages are clearly structured, easy to navigate, and engaging.

5. You don't test: if you don't test your ads regularly, you will never really know if they work or not. Therefore, test different elements of your ads regularly to find out which ones work best.

Make a career in sales - company car and earn five figures or be free?

It all depends on your personal goals and preferences. If you have a strong interest in sales and financial security and material rewards are important to you, a career in sales may be a good option. On the other hand, if you prefer more freedom and flexibility and greater control over your schedule, another path may be a better choice. Both can be very rewarding options, but it's important that you make the decision that best fits your goals and values.

PR for founders & startups: How can I get started cheaply?

Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.

In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.

If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.

Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.

For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.

Become a Data Scientist - Study Data Science or not?

Many students and high school graduates ask themselves what, in view of the future, would be a good and thus above all sustainable career choice.

If there is a fundamental interest and talent in the topics of IT, software, programming and statistics and mathematics, a number of possible courses of study could be listed.

Whoever finds the profession of a programmer or data engineer too one-sided should look into the job description of a data scientist.

In contrast to pure programmers, the profession of a Data Scientist combines planning, programming and statistical analysis and can therefore definitely be considered more diversified.

Currently, Data Scientists are highly demanded professionals in the labor market. However, whether labor demand in Data Science will continue to exceed supply remains to be seen.

Because in addition to the traditional route of studying, e.g., computer science or business information systems or bachelor's and master's degree programs directly in the field of Data Science, there are an increasing number of fast-track courses and private training programs designed to impart the skills in demand on the market in a compact or condensed format.

The increasing number of available Data Scientists, the further globalization and flexibilization and the increasing acceptance regarding the possible elimination of the need for a degree, could lower the salary level again, seen in the long term. At the same time, simpler tasks in the day-to-day work of a Data Scientist will be able to be partially or completely taken over by algorithms due to automation and advances in the field of artificial intelligence / AI.