News / Blog

What is media presence?

Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.

What are public affairs?

Public affairs refers to corporate or government relations that relate to the political and public sectors. It deals with communication, dialogue and cooperation between companies, government agencies and other civil society actors. Public affairs involves the communication of information, opinions and interests between business, government and other civil society groups. It also serves to protect and strengthen the company's interests by informing and educating the government and the public about the company's activities.

What is customer loyalty?

Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.

What is media coverage?

Media coverage refers to the process of gathering and publishing information about events and phenomena in the media. This includes news, reports, analyses and commentaries published regularly in print and online media as well as on television and radio. Media coverage serves to inform a broad audience about current events and to influence public opinion.

What is a social media strategy?

A social media strategy is a plan for how to effectively use social media channels, such as Facebook, Twitter, Instagram, YouTube, etc., to achieve a specific goal. These goals may include generating more followers, generating more website traffic, generating more leads, or generating more sales. A social media strategy involves selecting the right social media platforms, planning content, and developing a strategy to achieve the desired goal.