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What is a communication plan?

A communication plan is a planning tool used to organize communication between different parties in a particular project. It helps to organize and plan the communication strategy required for the project, including defining the objectives, identifying the necessary resources, and planning the timing of the communication. The communication plan can also be used to monitor effective feedback after project completion.

What is sales promotion?

Sales promotion is a combination of various marketing and sales activities designed to attract and increase consumer interest in a particular product or service. Such activities often include advertising, promotions, sales price reductions, gifts, contests, and events designed to increase customer interest in a product or service and drive sales.

What is publicity?

Publicity is creating public interest in a person, company, product or event. It often involves publishing information about an organization or product in the media to create awareness of the brand and generate interest.

What are press contacts?

Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.

What is campaign monitoring?

Campaign monitoring is the regular monitoring of a campaign to measure and evaluate its success. It can be both a targeted measurement of campaign performance and the collection of data on individual target groups. Campaign monitoring allows companies to respond to changes in the campaign and adjust their strategy to achieve the desired results.