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What is lead generation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead generation is a strategy for attracting potential customers or interested parties. It includes various measures aimed at making potential customers or prospects aware of a brand and its products and storing them as contacts in a database. Lead generation typically includes campaigns such as email marketing, search engine marketing, social media marketing, content marketing and others. Lead generation is an important strategy for attracting new customers and retaining existing ones.
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What is a variable (statistics)

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In statistics, a variable is a characteristic of a target group that is used for analysis. A variable can be both a qualitative (e.g. gender) and a quantitative (e.g. age) characteristic of a target group. Variables can then be related to each other in order to make a specific statement about a target group.
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What is a data structure?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A data structure is a special type of data organization structure used to store, organize, or process data. There can be different types of data structures, including lists, stacks, trees, and hash tables.
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What is a function (statistics)?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A function (statistic) is a mathematical model that represents a relationship between one or more input variables and an output variable. It describes how the output variable changes, if at all, because of the input variable. In statistics, functions are used to extrapolate and generalize individual data points, resulting in a description of the trend behind the data.
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What is object orientation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Object-oriented programming (OOP) is a programming paradigm based on the use of "objects", which are a combination of data and behavior. Objects are defined by classes that contain attributes (data) and methods (behavior). Objects can interact with each other by invoking methods to modify other objects or obtain information. These interactions make it possible to write programs that are more flexible, reusable, and scalable.
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