12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer segmentation is a strategy aimed at dividing customers into groups or segments based on certain criteria. Segmentation attempts to better understand customer preferences and to better address customer needs. This allows companies to adapt their marketing strategies to better target customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Viral marketing refers to a specific type of digital marketing that focuses on the spread of content via social media. The term "viral" comes from Latin and means "like a virus," indicating that the content spreads quickly across the Internet much like a virus. Viral marketing has proven to be an effective advertising tool because it can achieve a wide reach by attracting the attention of potential customers. This type of marketing can include both organic and paid media, including social media posts, videos, images, blogs and email campaigns. It can help establish a brand by attracting new customers and increasing brand awareness.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Competitive analysis is a strategic tool that allows companies to monitor, understand and predict the competition in their market. It helps companies identify competitive advantages and strategies by evaluating their competitors in terms of products, prices, marketing strategies, financial strength, and other factors. This enables companies to make better decisions to achieve their strategic goals.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital transformation is the process by which organizations and businesses use technology to change and modernize. This process enables organizations to leverage the latest trends and technologies to create new opportunities, optimize their processes, and better serve their customers. This includes using technologies such as artificial intelligence, cloud computing, blockchain, Internet of Things, machine learning, and data analytics to automate business processes and increase productivity.