12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A referral program is a type of marketing strategy where companies offer rewards to their customers when they refer new customers. These rewards can be offered in the form of discounts, gift cards, or even cash. These programs are a great way to attract new customers and spread the word about a business.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Commercial register data are data stored in the publicly accessible commercial registers. They contain information about companies, such as the legal form, the address, the managing director, the VAT identification number, the annual financial statements and much more. This data is collected by the relevant authorities and published on the official website so that anyone can view it.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market readiness is a term used to describe when a product is ready to be brought to market. It means that the product has already been tested and refined and is designed to be able to be brought to market safely and effectively. It can also describe a company's ability to successfully bring a product to market.