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What is pricing?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Pricing is the strategy a company uses to determine the prices for its products and services. It involves analyzing market conditions, costs, and other factors to determine a price that is attractive to consumers and maximizes the company's revenue. Pricing can also be a tool for companies to make their products or services stand out compared to those of their competitors.
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What is a process analysis?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A process analysis is a method of studying a process to better understand how it works and how it can be improved. It can be a process in an organization or business, or a process being researched in a particular area. In a process analysis, a process is broken down into its component parts to determine how it operates, the ways in which the different parts of the process work together, and how they are connected. This makes it possible to identify and correct problems in order to optimize the process.
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What is customer acquisition?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition is the process by which companies acquire new customers. It includes direct approaches, cold calling, telephone canvassing, online marketing and other activities aimed at acquiring new customers. Customer acquisition is an important part of customer retention and is often used in combination with other marketing and sales activities to increase customer satisfaction and drive sales.
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What is a sales tool?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
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What is a distribution network?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A distribution network is a systematic network of organizations involved in the marketing and distribution of products or services. The network may consist of a group of wholesalers, retailers, customer service companies, logistics companies, manufacturers, suppliers, distributors, resellers, and other organizations that help get a product or service to end users.
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