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PR reporting - What is the benefit of measuring the success of press relations measures?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Measuring the success of press relations measures provides valuable guidance for companies to determine which measures are most effective. With the help of PR reporting, companies can find out how their campaigns and measures are perceived and how they affect the success of the brand. This includes the number of people reached, the number of placements, the number of references to the company or brand, the type of mentions, and the number of impressions. Using this information, companies can figure out which actions are most effective and adjust their campaigns accordingly.
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What are Creative Approaches to Employee Search?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Incorporate social media: Use social media to find potential employees by posting your job openings on Facebook, LinkedIn, Twitter and other platforms.

2. Networking: create a network of former employees, friends, family members and colleagues who can help you find qualified candidates.

3. use job websites: Use a variety of job websites to find qualified candidates.

4. partnering with local universities: look for partnerships with local universities to gain access to recent graduates.

5. Sending headhunters: hire a headhunter who can help you find qualified employees.

6. Involve professional associations: Use professional associations to find qualified candidates.

7. Use modern recruiting tools: Use modern recruiting tools to find qualified candidates that meet your needs.

8. Participate in job fairs: Attend local job fairs to connect directly with potential candidates.

9. Participate in online webinars and webinars: Participate in online webinars and webinars to find qualified candidates.

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Achieve more - How to inspire your target group for your products and services with simple (and inexpensive) means

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build a strong brand: A strong brand can help you draw more attention to your products and services and engage your target audience. By creating a unique identity and building a reliable brand image, you can attract your target audience and build trust.

2. Use social media: social media is an effective and inexpensive way to draw more attention to your products and services. Establish a presence on Facebook, Twitter, Instagram and other social networks and make sure your posts are relevant, interesting and engaging.

3. Create and distribute content: Content is a great way to educate your audience about your products and services. Create blog posts, videos, webinars, and other content that will appeal to your target audience.

4. Organize events: Events are a great way to reach and engage your target audience. Plan events such as workshops, seminars or conferences to learn more about your target audience and represent your company.

5. Get involved in the community: attend local events and networking meetings and talk to other entrepreneurs and organizations. This is a great way to learn about and connect with your target audience.

6. Take advantage of sponsorship opportunities: Sponsorship is a great way to bring more attention to your business. Look for local events or organizations that you can participate in to represent your brand.

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With the right sales arguments - How to convince potential customers who doubt and convert them

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Convey trust through clear and honest communication. Be very transparent and open about your products and services.

2. Use concrete evidence, such as customer references or data, to convince customers.

3. Emphasize the advantages of your product or service compared to other providers.

4. Create a sense of urgency by asking customers to make a quick decision.

5. Offer your customers additional information, advice or support when needed to build trust.

6. Give your customers a sense that you care about them and offer them the best.

7. Make special offers to your potential customers that are not offered to them everywhere.

8. Create a sense of security by offering a money back guarantee or similar offers.

9. Create a strong brand that allows you to build a strong bond with potential customers.

10. Always be attentive and focus on the needs of your customers to customize your sales arguments.

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Creating distribution lists step by step - How your press release reaches the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of contacts: Create a list of media contacts to whom you want to send press releases. These contacts can be editors, journalists, bloggers, influencers and other media representatives from your industry.

2. Find the email addresses of the contacts: Use search engines or social media platforms to find contacts' email addresses. You can also use the website of the company's press office, an industry directory or other online catalog to find contacts' email addresses.

3. Create a distribution list: Create a distribution list with the email addresses of the contacts to whom you want to send the press release. Make sure that all email addresses are entered correctly.

4. Write a press release: Write a press release that includes the key information you want to send to editors. Make sure the press release is targeted to the audience and includes all relevant information.

5. Send the press release to the editorial offices: After the press release has been written and the distribution list has been created, you can send the press release to the editors. Be sure to send a copy of the press release to your own email address so you can track the press release.

6. Follow up on the press release: After the press release has been sent, you can follow up on the editors' reactions. Check to see if editors have responded to your press release. This will help you determine whether the press release was successful or not.

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