Share:

News / Blog

Google Ads for B2B providers: What to consider?

01/09/2023 | By: FDS

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

Like (0)
Comment

Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

01/09/2023 | By: FDS

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.

Like (0)
Comment

Significantly increase the conversion rate with these simple measures

01/06/2023 | By: FDS

1. Make sure your website is easy to navigate and user-friendly.

2. Integrate a unique call-to-action element on every page.

3. Create personalized content based on the interests and needs of your target audience.

4. Add a live chat window to help your visitors with questions and problems.

5. Create clear and compelling product descriptions.

6. Use conversion tracking tools to monitor and analyze the performance of your campaigns.

7. Make sure your website is optimized for mobile devices.

8. Add a social proof feature for your products and services.

9. Offer an attractive discount or reward system.

10. Create a secure and trustworthy payment system.

Like (0)
Comment

What to consider when building press contacts?

01/06/2023 | By: FDS

1. Make sure you are targeting the right contacts. Identify the right journalists who would best address your message.

2. Create a list with the contact information of the journalists you want to contact.

3. Write a personalized message that grabs the journalist's attention and piques their interest in your message.

4. Be honest and authentic in your communication. Avoid contacting the press with false information or unsolicited offers.

5. Make sure you update your news regularly and react to the latest developments.

6. Always be ready to respond to interviews, photos and other requests.

7. Use social media to spread your message to a wider audience.

8. Familiarize yourself with the guidelines and rules of conduct of the particular medium.

9. Be courteous and respectful of journalists and their work.

10. Don’t forget to thank journalists for their time and interest.

Like (0)
Comment

Data Mining vs. Scraping Tools - Why Email Extractor Tool Will Get You Nowhere

01/06/2023 | By: FDS

Email extractor tools are primarily designed to extract specific data from the web. These tools are able to search websites for certain keywords and capture email addresses such as. @domain.com or @domain.com. However, since they are not looking for more information about an email address, their ability to provide more information about an email address is limited.

Data mining tools, on the other hand, take a more comprehensive strategy. They attempt to generate hypotheses and patterns from the collected data to gain a better understanding of the data. Available data mining tools include techniques such as classification, regression, clustering and association analysis. They can also be used to determine the links between email addresses and other information such as names, addresses, phone numbers, etc. In this way, data mining tools can provide much more information than email extractor tools.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: