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CSV vs. JSON - What is the difference?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

CSV and JSON are both file formats for storing and transferring data, but they have different structures and uses.

CSV stands for "Comma Separated Values" and is a text-based format consisting of rows of data separated by commas. Each row usually represents a record, with columns corresponding to the various attributes of the record. CSV files are commonly used to store large amounts of table data or to import and export data between different applications.

JSON stands for "JavaScript Object Notation" and is a text-based format used to transfer data between applications. JSON data is arranged in a structured and hierarchical form that allows you to create complex data models. JSON data consists of key-value pairs enclosed in curly braces and separated by commas. JSON is widely used for data exchange between web applications, APIs, and databases.

Overall, it can be said that CSV files are suitable for simple data exchange, while JSON is used for transferring structured and hierarchical data relevant to applications and APIs.

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What are typical mistakes when distributing press releases?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes that companies can make when disseminating press releases:

Not having a clear objective: As with creating the press release, it is important to have a clear objective when it comes to disseminating it. If you don't know what you want to achieve, you won't be able to take targeted action.

Wrong distribution channels: a press release should be distributed through the right channels so that it reaches the right target audience. If you distribute your press release through channels that are not used by your target audience, it will not receive attention.

Insufficient research: if you target the wrong journalists, editors or publications, your press release will not be noticed. Carefully research which journalists and media are relevant in your industry and send your press release to them specifically.

Impersonal address: If you send your press release with a general address such as "Dear Sir or Madam", it will often be ignored. Personalize your address and include the name of the journalist or publication.

Incorrect timing: If you send your press release at an inappropriate time, it may not get noticed. Pay attention to current issues and events in your industry and send your press release at an appropriate time.

Don't follow up: It is important to contact recipients after sending the press release. If you don't follow up, you won't receive any feedback or coverage.

By avoiding these typical mistakes when distributing press releases, companies can increase their chances of successful publication and coverage.

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How to make your brand known with the help of blogging

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a blog: Design a logo and choose an appropriate name for your blog. Then create a profile on a blogging platform of your choice and get started.

2. Develop a strategy: Define what topics you will discuss and how you want to represent your brand. Put some thought into the tone and voice you will use.

3. Publish regularly: be consistent and make sure you publish a post at least once a week. This will help your blog to be found better in the search engines.

4. Promote your blog: Spread the word about your blog through social media, email and other channels to attract more readers.

5. Connect your blog with your brand: integrate your blog with your website and online marketing campaigns to get more visibility.

6. Analyze your success: use Google Analytics or another tool to see what kind of audience visits your blog and which articles perform best.

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How to improve your online presence

03/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be active regularly: Be active and post content regularly on your social media channels. This will keep you relevant and show your followers that you are interested in interacting.

2. Stay consistent: If you post content regularly, you need to make sure that this content is consistent. Your followers should be able to rely on your content.

3. Interact: Engage with other platforms and interact with people who are interested in the same things you are. This will help you improve your online presence.

4. Make it simple: try to make your content as simple as possible. The easier it is to understand and share your content, the better.

5. Use the right tools: There are many tools you can use to improve your online presence and better manage your followers. Find out which tools work best for you.

6. Be creative: Be creative and think of new and interesting ways to interact. This will help you gain more followers and generate more interaction.

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PR fees 2023 - What does a PR agency cost?

02/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The world of PR agencies is a competitive space, with companies vying for media and consumer attention. In this environment, it can be difficult to find the right PR agency that offers the best for your business. An important factor in choosing a PR agency is the fee they charge for their services. In this article, we will take a closer look at what PR fees will cost in 2023.

First of all, it is important to understand that the cost of PR services depends on many factors. These factors include the size of the company, the type of services it needs, and the reputation of the agency. A PR agency that has an excellent reputation and provides high-quality services will generally charge higher fees than an agency with a poorer reputation or less experience.

In recent years, however, PR agency fees have generally increased. In part, this is because the industry is becoming more competitive and the demand for quality PR services is steadily increasing. In addition, many agencies have invested in technology and tools in recent years to deliver better results to their clients. This has led to higher operating costs and ultimately higher fees for clients.

Another factor that can affect fees is the type of services required by a PR agency. For example, an agency that specializes in social media marketing may charge higher fees than an agency that focuses on traditional media relations. This is because social media is playing an increasingly important role in communicating with clients, and agencies that specialize in this field tend to have higher costs.

In terms of specific numbers, PR agency fees can vary widely. Some agencies charge a flat fee for their services, while others work on an hourly basis or based on performance metrics. Flat fees can range from 2,000 to 50,000 per month, depending on the agency and the scope of services. Hourly-based fees can range from 75 to 500 euros per hour. Performance-based fees can also vary and be based on the number of media placements or the number of visitors to a website.

Overall, it is important to emphasize that the cost of PR services depends on many factors and that each PR agency has individual fees. When choosing an agency, it is therefore advisable to compare different offers and get a comprehensive picture of the agency's services and costs. Ultimately, a good PR agency can be invaluable to your business and help it to be perceived positively in the media and by consumers.

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