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Agenda setting is a theory and concept in communication and media studies that suggests that media and news organisations not only report on what is happening in the world, but also have a strong influence on what issues and topics are considered important by the public. This theory was first developed in the 1960s by communication scholars Maxwell McCombs and Donald Shaw.
Here are some of the most important aspects of agenda setting:
Media selection:
Agenda setting refers to the process by which the media select from a variety of events and issues and decide which news stories they will report. This selection can be conscious or unconscious.
Topic hierarchy: Agenda Setting argues that media set the issue hierarchy by prioritising certain issues and stories and neglecting others. In doing so, they influence which issues receive the public's attention.
Priming effect: Agenda setting is closely related to the priming effect, in which the media influence audiences' perceptions and evaluations of certain issues or topics by reporting on them frequently.
Political agenda: In politics, media coverage can have a significant impact on the political agenda by leading politicians and policy makers to prioritise certain topics or issues.
Public opinion: Agenda setting also influences public opinion, as people tend to consider topics and issues as important that are frequently covered in the media.
It is important to emphasise that agenda setting does not mean that the media directly influence people's opinions, but that they focus attention on the topics and issues they report on, thus influencing the public agenda. People still have the freedom to form their own opinions based on the information they receive.
Agenda setting is an important concept in media research because it shows that the media not only serves as a source of information, but can also strongly influence public debate and the political process. It also has implications for the way media coverage is framed and how news organisations fulfil their responsibilities to the public.
Agenda Setting is an important concept in media research because it shows that the media not only serve as a source of information but can also strongly influence public debate and the political process.
The most important focal lengths for press photographers depend on the different situations and tasks they face. Generally speaking, the following focal lengths are particularly relevant for press photographers:
Wide-angle lenses (e.g., 24mm, 35mm): Wide-angle lenses allow press photographers to capture a large scene or crowd. They are ideal for reportage photos, landscape shots, and events with limited space.
Standard lenses (e.g., 50mm): Standard lenses are versatile and similar to the human angle of view. They are ideal for portraits, street photography, and general events.
Telephoto lenses (e.g. 70-200mm): Telephoto lenses allow photographers to bring in distant subjects and capture details. They are especially useful for sporting events, political gatherings, and other situations where you can't get close to the action.
Super telephoto lenses (e.g. 300mm, 400mm, 600mm): These extreme telephoto lenses allow photographers to capture very distant subjects in detail, such as at sporting events or natural events.
Zoom lenses (e.g. 24-70mm, 70-200mm): Zoom lenses offer a variable focal length, making them especially handy when you don't have the ability to change lenses often. They are also useful for reacting quickly to events and remaining flexible.
Press photographers often need to react quickly to changing situations and therefore require some versatility in their equipment. Typical equipment might include a wide-angle lens, a standard lens, and a telephoto lens to cover a wide range of photographic needs.
Becoming a salesperson requires certain skills, training and practical experience in the sales field. Here are the steps that can help you get on the path to becoming a salesperson:
Self-confidence and communication skills:
Salespeople should be confident and have excellent communication skills. This includes the ability to speak, listen and negotiate effectively.
Sales experience: Start with sales experience to learn the basics of sales. This can be in the form of part-time jobs, internships or entry-level positions.
Education and training: There are many sales training courses and training programmes that can teach you the skills and techniques you need. Some companies also offer in-house training for their sales staff.
Product and industry knowledge: Depending on the industry you want to work in, it is important to gain knowledge about the products or services you will be selling. This will help you to answer customer questions and build confidence.
Sales techniques and strategies: Learn different sales techniques and strategies, such as consultative selling, solution selling or relationship selling. Understand how to identify customer needs and present solutions
Customer Relationship Management (CRM): Salespeople often use CRM software to track customer information and manage sales opportunities. It is helpful to familiarise yourself with these tools.
Networking: Build your professional network to identify potential clients and sales opportunities. Network at industry events, conferences, and on social media.
Practical experience: To become a successful salesperson, it is important to work in the field and make actual sales calls. You can do this by working in a sales team or mentoring clients.
Self-marketing: Learn to market yourself and promote your own image as a professional salesperson. This can include creating a professional LinkedIn profile and maintaining your online presence.
Continuous education: The sales field is constantly evolving. Keep up to date with new trends and sales techniques and continue your education.
Success metrics: Sales positions are often performance-based, so it's important to understand the success metrics that apply to your position, such as revenue goals, sales closings, and customer ratings.
Professional ethics: Salespeople should maintain ethical standards in their work and treat customers fairly and transparently.
It is important to note that sales can have different requirements and focuses in different industries and companies. Depending on your interest and industry, the specific skills and qualifications you need may vary. A successful salesperson is often characterised by tenacity, empathy and the ability to build and maintain relationships with customers.
Embargoment in the journalistic context refers to an agreement between a news source (e.g. a government agency, company or individual) and the media (newspapers, television, radio or online news) that authorizes the publication of information or regulates messages at a specific time. During the embargo period, the media is not allowed to publish or disseminate the information or news received until the specified time has expired.
Blocking periods are agreed for various reasons:
Coordination: In some cases, a blackout period is agreed to ensure that all media outlets report on an important news story at the same time. This allows the news source to coordinate publication and ensure that no information is leaked prematurely.
Research time: Members of the media can use the embargo period to gather more information, check facts and conduct background research before publishing a story.
Exclusivity: News sources may provide media outlets with exclusive insights or interviews provided they do not publish the information until the embargo period expires.
Fairness: embargo periods are intended to ensure that media companies report fairly and responsibly, rather than publishing information prematurely or with errors.
Control: News sources have the ability to control the publication of information and ensure that it is presented in a specific context.
Sensitivity: In cases where information is sensitive or confidential, an embargo period can help prevent it from becoming public prematurely.
It is important to note that embargo periods are typically based on trust and agreement between news sources and the media. Failure to comply with an embargo period may result in legal consequences or loss of trust from the news source. Journalists and media organizations therefore typically strive to respect and adhere to embargo periods in order to maintain their credibility and access to information.
Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.
What are fake business gurus?
Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.
Why are fake business gurus a problem?
Fake business gurus are a problem for several reasons:
They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.
They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.
They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.
How do I recognize a fake business guru?
It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:
Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.
Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.
Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.
Conclusion
Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.