Why most PR software vendors won't be worth your while
12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR software can be a useful tool to optimize your PR efforts. However, the cost of some of these software packages can be very high. Often, the features you get in return aren't really suited to your needs. If you don't plan on building a professional PR team, then it may not be worth the investment. Some of the software packages are very expensive and offer only a few basic features. However, if you want to build a professional PR team, you can certainly use some of the features that are included in the software packages.