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A speculative application as a freelancer should be carefully prepared, as it is often the first step in attracting the attention of potential clients or customers. Here are the most important elements that should be included in a speculative application as a freelancer:
Solicitation letter:
Start with a polite salutation that includes the name of the potential client or customer, if possible. Otherwise, you can start with "Dear Sir or Madam"
Introduce yourself briefly and explain what area you work in as a freelancer (e.g. web design, writing, graphic design, programming, etc.).
Give a brief overview of your qualifications, experience and skills that qualify you for the potential job.
Explain why you are interested in working with the company and what benefits you can offer the company.
Resume (CV):
Attach your current CV, which includes your professional experience, qualifications, education and relevant projects.
Emphasise particularly relevant experience and skills that may be of interest to the potential client.
Portfolio:
If your work is visual or project-based (e.g. graphic design, web development, writing), include links to your portfolio or samples of your work in your cover letter. You may also attach some samples of your work directly if appropriate.
References:
If possible, provide references from previous clients or customers who can attest to your work and professionalism.
Quotation and availability:
State what type of projects you are looking for and what services you offer. Clarify your availability and any time constraints.
Contact details:
Make sure your contact details are easy to find. Include your email address, phone number and website (if available)
Close:
Thank them politely for their attention and express your interest in further communication or a personal meeting.
Indicate how the potential client can best reach you. Remember that your speculative application as a freelancer should be professional, well-structured and adapted to the needs of the company in question. Tailored applications have a higher chance of success. You should also make sure that your application is free of spelling and grammatical errors, as this gives a professional impression.